by Michael Shatravka | Apr 25, 2024 | Business Strategy
If you’re thinking about creating a course or digital product to sell online, pay close attention—because I wasted months of my time and over $1,000 making mistakes that could have been avoided. If you want to build and sell a course the right way, learn from my...
by Michael Shatravka | Apr 25, 2024 | Brand Strategy
If you’re trying to build a personal brand that generates full-time income—where people come to you because they like you, trust you, and want what you offer—then you need to structure it right. I’ve been in business for years, running service-based Instagram...
by Michael Shatravka | Apr 25, 2024 | Content Strategy
E-commerce brands live and die by their content strategy. If your content doesn’t clearly showcase why your product is worth buying, it doesn’t matter how great your website is or how much you spend on ads—you won’t sell. I’ve been in the media industry for nearly 10...
by Michael Shatravka | Apr 25, 2024 | Content Strategy
Most brands and creators assume more production = better content. They hire marketing agencies, overanalyze their audience, script every line, and spend thousands on professional video shoots. Then they post it. And nothing happens. Crickets. Why? Because overly...
by Michael Shatravka | Apr 25, 2024 | Business Strategy
Making a living as a creative professional isn’t just about talent—it’s about knowing how to get paid and making sure clients respect your work. I’ve been in the media business for almost a decade. I’ve worked every role—actor, production assistant, camera operator,...
