by Michael Shatravka | Apr 18, 2024 | Brand Strategy
A common question new creators and entrepreneurs ask: “Should I have a separate Instagram account for my business, or should I just use my personal account?” Short answer? No. Here’s why starting with a personal brand is the smarter move. 1. People Follow People, Not...
by Michael Shatravka | Apr 18, 2024 | Content Strategy
One of the biggest mistakes new creators make is overthinking whether their content idea is “good enough” before they even start. Here’s the truth: You don’t know. Nobody does. 1. Stop Trying to Predict What Will Work I’ve had ideas I thought were...
by Michael Shatravka | Apr 18, 2024 | Content Strategy
A lot of people think they need expensive cameras, lighting setups, and studio-quality production to create “professional” content. But I’ve learned through experience—the more polished your content looks, the LESS engaging it tends to be. So if you’re...
by Michael Shatravka | Apr 18, 2024 | Content Strategy
A lot of new creators obsess over views, likes, and followers—but those aren’t the best way to measure success, especially when you’re starting out. So, how do you really know if your content is working? Let’s break it down. 1. Early Stages: The Algorithm Needs to...
by Michael Shatravka | Apr 18, 2024 | Content Strategy
One of the most important aspects of creating content is finding your voice. Your voice is what makes your content authentic, relatable, and engaging. It’s how you connect with your audience, build trust, and make people feel something when they watch your videos. But...
