How Often Should You Record Content? Finding a Sustainable Workflow

by Michael Shatravka | Apr 18, 2024 | Content Strategy

One of the most common questions I get is: “How often should I record content?” The short answer? Every day—at first. If you’re in the early stages of your content journey, you need to build momentum, develop skills, and create consistency. Once you start...

How to Analyze and Study Content That Works on Instagram

by Michael Shatravka | Apr 18, 2024 | Content Strategy

One of the most common questions I get is: How do you study content? How do you analyze and figure out what works? If you’re trying to grow your personal brand or document your journey on Instagram, you don’t need to reinvent the wheel—you just need to study what’s...

Is Paying for a Blue Check Mark on Instagram & Facebook Worth It? Here’s the Truth

by Michael Shatravka | Apr 18, 2024 | Brand Strategy

The Meta Verified blue check mark—should you pay for it? Short answer: No. Here’s why it’s a complete waste of money, a fugazi flex, and does absolutely nothing for most people. 1. The “Premium Support” is a Joke When Meta first launched the paid verification service,...

Should You Repost Your Content on Multiple Social Media Platforms? Here’s the Smart Approach

by Michael Shatravka | Apr 18, 2024 | Brand Strategy

If you’re thinking about boosting your Reels because you’re not getting enough views, likes, or engagement—don’t do it. I’ve wasted thousands of dollars on this mistake, and I’ll tell you exactly why it doesn’t work. 1. Boosting Doesn’t Fix Bad Content If your content...

Should You Boost Your Instagram Reels? Why It’s a Total Waste of Money

by Michael Shatravka | Apr 18, 2024 | Brand Strategy

If you’re thinking about boosting your Reels because you’re not getting enough views, likes, or engagement—don’t do it. I’ve wasted thousands of dollars on this mistake, and I’ll tell you exactly why it doesn’t work. 1. Boosting Doesn’t Fix Bad Content If your content...