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Why Buying Followers & Engagement Will Destroy Your Brand (And Your Algorithm)

Why Buying Followers & Engagement Will Destroy Your Brand (And Your Algorithm)

by Michael Shatravka | Apr 18, 2024 | Brand Strategy

If you’re even considering buying followers, likes, or comments—stop right now. It’s a terrible idea, and here’s why. 1. It Makes You Look Like a Fugazi Nobody is fooled by fake followers. If you have 20,000 followers but your reels only get 200 views and 10 likes, it...
How to Push Through Self-Doubt & Stay Consistent

How to Push Through Self-Doubt & Stay Consistent

by Michael Shatravka | Apr 18, 2024 | Brand Strategy

Starting as a content creator? The biggest challenge isn’t the algorithm, the gear, or even the competition—it’s you. Your mind will sabotage you. You’ll overthink, compare, hesitate, and find every excuse to not hit ‘post.’ But the difference between those who...
The New Rules of Personal Branding: Why Documenting Your Journey is the Only Way to Win

The New Rules of Personal Branding: Why Documenting Your Journey is the Only Way to Win

by Michael Shatravka | Apr 18, 2024 | Brand Strategy

If you’re asking yourself, “Why should I create content?” or “Who am I even making this for?”, you’re not alone. I used to wonder the same thing. But once I understood the power of leverage, everything changed. 1. The Power of Leverage:...
Why Building a Personal Brand is the Ultimate Leverage for Success

Why Building a Personal Brand is the Ultimate Leverage for Success

by Michael Shatravka | Apr 18, 2024 | Brand Strategy

If you’re asking yourself, “Why should I create content?” or “Who am I even making this for?”, you’re not alone. I used to wonder the same thing. But once I understood the power of leverage, everything changed. 1. The Power of Leverage:...
From Zero to YouTube Success: How Marwan Barakat Built a Powerful Brand

From Zero to YouTube Success: How Marwan Barakat Built a Powerful Brand

by Michael Shatravka | Apr 12, 2024 | Brand Strategy

Let’s talk about real content creation. No gimmicks, no shortcuts—just strategy, effort, and long-term vision. I sat down with Marwan Barakat, an entrepreneur who built a successful e-commerce brand and launched a thriving YouTube channel in less than a year—without...
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Recent Posts

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