by Michael Shatravka | Apr 18, 2024 | Brand Strategy
If you’re even considering buying followers, likes, or comments—stop right now. It’s a terrible idea, and here’s why. 1. It Makes You Look Like a Fugazi Nobody is fooled by fake followers. If you have 20,000 followers but your reels only get 200 views and 10 likes, it...
by Michael Shatravka | Apr 18, 2024 | Brand Strategy
Starting as a content creator? The biggest challenge isn’t the algorithm, the gear, or even the competition—it’s you. Your mind will sabotage you. You’ll overthink, compare, hesitate, and find every excuse to not hit ‘post.’ But the difference between those who...
by Michael Shatravka | Apr 18, 2024 | Brand Strategy
If you’re asking yourself, “Why should I create content?” or “Who am I even making this for?”, you’re not alone. I used to wonder the same thing. But once I understood the power of leverage, everything changed. 1. The Power of Leverage:...
by Michael Shatravka | Apr 18, 2024 | Brand Strategy
If you’re asking yourself, “Why should I create content?” or “Who am I even making this for?”, you’re not alone. I used to wonder the same thing. But once I understood the power of leverage, everything changed. 1. The Power of Leverage:...
by Michael Shatravka | Apr 12, 2024 | Brand Strategy
Let’s talk about real content creation. No gimmicks, no shortcuts—just strategy, effort, and long-term vision. I sat down with Marwan Barakat, an entrepreneur who built a successful e-commerce brand and launched a thriving YouTube channel in less than a year—without...