by Michael Shatravka | Apr 12, 2024 | Brand Strategy
You ever get a random person liking 10 of your posts out of nowhere? Then a day later, they slide into your DMs telling you how much they “love your work” before hitting you with a sales pitch? Yeah, we’ve all seen it. It’s the same recycled BS—some digital marketer,...
by Michael Shatravka | Apr 12, 2024 | Brand Strategy
Feeling overwhelmed? Got too many skills, too many ideas, and no clue which direction to take? You’re not alone. If you’re someone who’s trying to build something online—whether it’s a brand, a service, or a product—but you keep hitting analysis paralysis,...
by Michael Shatravka | Apr 12, 2024 | Content Strategy
Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
by Michael Shatravka | Apr 12, 2024 | Content Strategy
Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
by Michael Shatravka | Apr 12, 2024 | Business Strategy
For years, I did what every business owner and entrepreneur was told to do—I went to networking events. You dress up, print business cards, pay to get in, buy drinks, maybe even dinner, and then spend the night shaking hands and making small talk. And after all that?...