by Michael Shatravka | May 5, 2024 | Content Strategy
You’ve got a story, an offer, and a brand identity—but now, how do you get people to actually pay attention? This is where content strategy comes in. We previously covered brand strategy, your discovery process, your positioning, and how to tap into your own...
by Michael Shatravka | May 5, 2024 | Content Strategy
One of the biggest mistakes I see people make—one that even I used to recommend—is researching content ideas. You know the drill: Find successful creators in your niche. See what’s working for them. Try to replicate it. Sounds smart, right? It works to an extent—but...
by Michael Shatravka | May 5, 2024 | Content Strategy
If you’re trying to grow on social media by modeling other people’s content, you’re shooting yourself in the foot. Copying—even if it’s unintentional—destroys everything that makes you unique. Your voice, your style, your story—it all gets watered down when you mimic...
by Michael Shatravka | May 5, 2024 | Business Strategy
Most people create content without a plan. They throw up a bunch of Reels, hope for views, and pray that something converts. That’s why their content isn’t making them any money. You need a system. A way to measure your content’s performance and reverse engineer your...
by Michael Shatravka | May 5, 2024 | Content Strategy
Most people suck at structuring their content. They start talking without a plan, ramble on, and lose their audience in the first 3 seconds. Here’s the reality: People don’t care about you. They care about what’s in it for them. If your video doesn’t hook them...
