How to Unlock Your Creativity and Go Viral on Instagram

Ever feel stuck trying to create content on Instagram or social media? You see people doing silly, random things, and somehow, they go viral. Meanwhile, you try something, and it flops—maybe even embarrassingly so. Your dad calls, asking what the hell you’re doing, and you start questioning if this whole “content creation” thing is even worth it.

I get it. I’ve been there. But after months of trial, error, and one video hitting 700,000+ views, I figured something out: Creativity isn’t about being someone you’re not. It’s about maximizing what you already have.

Let’s break down how you can tap into your creativity, create engaging content, and give yourself a real shot at blowing up online.

The Three Levels of Creativity in Content Creation

When I first started, my videos were painfully basic. I’d sit in front of my phone, talk about my journey, my struggles, my goals—and they’d get 300 views, maybe 400 on a good day. The problem? Nobody felt anything watching them. There was no relatability, no connection.

But as I started experimenting, I realized there are levels to creativity:

Level 1: Basic Creativity (Less Than 1,000 Views)

This is where most people start. It’s simple content—just talking to the camera, maybe showing a few things. Nothing special.

✅ What I changed:
I started using different camera angles, switching perspectives, adding some movement. Instead of just sitting in front of the phone, I’d record from different positions, cut between angles, and make things more visually engaging.

📌 Result? I went from 300-400 views to just under 1,000 views per post. Still not great, but progress.

Level 2: Mid-Tier Creativity (3,000 – 10,000 Views)

This is when things started clicking. I kept all the basics but added one major factor: Relatable storytelling.

✅ What I changed:
I didn’t just share what I was doing—I started telling real, personal stories.

• My struggles with weight loss.
• How I went from broke and frustrated to figuring things out.
• The challenges of building something from scratch.

📌 Result? My views jumped to 3,000 – 10,000 per video. The more relatable the story, the more engagement it got.

Level 3: Viral Creativity (100,000+ Views)

Here’s where I cracked the next level.

I kept all the basics, kept the storytelling—but I stopped trying to look like someone else. Instead, I started looking at my everyday environment for creative opportunities that fit my situation.

The Power of Finding Content in Your Own Life

I used to compare my content to those luxury influencers—people with big homes, fancy kitchens, and cinematic studios. Meanwhile, I lived in a tiny one-bedroom apartment with a simple setup. Instead of embracing my reality, I tried making it look better than it was.

📌 Biggest mistake. It made me feel stuck. It made me feel like my content wasn’t “good enough.”

Then one day, my wife and I were walking in the park—something we did every day, nothing special. Except this time, I noticed a staircase. That’s when it hit me:

👉 What if I turned this staircase into a viral challenge?

I had already seen people doing “follower challenges”—push-ups per follower, jumping jacks per 1,000 followers, etc. I decided:

🚀 One stair step for every follower I had.

How One Simple Idea Got Me 15,000 Followers in a Week

I made a video where I walked up and down the stairs, one step per follower.

✅ First video? 1,000 views.
✅ Second video? 3,000 views.
✅ Third video? Viral.

The next morning, I woke up to 15,000 new followers—and suddenly, I was doing 10,000+ steps a day just to keep up with the challenge.

💡 The lesson? I found creativity in my own situation instead of trying to imitate someone else.

Creativity Is About Perspective, Not Perfection

You don’t need a fancy setup, expensive gear, or over-the-top ideas. You just need to:

1. Stop overthinking. Just start.
2. Find a creative spin on your reality. What makes your everyday life interesting?
3. Look at trends, but make them your own. Take a challenge and add a twist.
4. Be real. If you think your video is boring, your audience will too.

📌 Bonus Example: My wife is about to start a cooking series. We have a tiny kitchen—nothing fancy. But instead of letting that stop her, we’re turning it into part of the brand:

🛒 “How a Family of 3 Eats for Less Than $5 a Day in Today’s Economy.”

Will it work? We don’t know yet. But we’re testing it. And that’s the point.

Final Thoughts: Start Now, Adjust Later

If you’re struggling with creativity, don’t wait for the perfect idea. Just start. You’ll learn more by doing than by sitting around planning.

Your situation—exactly as it is right now—has a viral opportunity waiting to be found. You just have to see it.

🔥 Your challenge: Find something in your daily life and make content out of it. Tag me when you do—I’d love to see it.

Now go create. I’ll see you on the Gram.