How to Tap Into Yourself and Discover Your Brand: The Power of Documenting Your Journey (3/9)

You have a million interests. You want to talk about your weight loss, your business, your hobbies, your career, your struggles—everything. But you need to start with one journey.

And the way you find that journey? You sit down, shut out the noise, and figure out what you really want.

Step 1: Get Real with Yourself

Find a quiet space. Grab a pen and paper. Or open your notes app. Write down everything that you truly want.

Not what your parents want. Not what your friends think is cool. Not what I or anyone else says you should do.

What do YOU want?

And here’s the real question: Why do you want it?

Get to the root of the problem. What’s been bothering you for years? What’s keeping you up at night? What’s something you keep trying and failing at?

• Maybe you’ve always wanted to lose 100 lbs but keep falling off track.
• Maybe you dream of starting your own business but keep running back to a 9-to-5.
• Maybe you want to run a marathon but haven’t committed.
• Maybe you want to build a personal brand but are stuck in overthinking mode.

Find that struggle. Find that pain point.

Once you identify it, that becomes your journey.

Step 2: The A-to-Z Framework for Your Journey

Once you’ve identified your struggle, your goal becomes going from Point A to Point Z.

• Point A → Where you are now (overweight, broke, stuck, lost)
• Point Z → Where you want to be (fit, financially free, successful, confident)

The mistake most people make? They think they’re at Point A when they’re actually at Point F.

Let me explain:

• You’ve already failed a few times.
• You’ve already learned some hard lessons.
• You’ve already gained some experience.
• You’ve already tried and struggled.

Everything up to this moment—your failures, your attempts, your realizations—are all part of the story.

That’s your content.

Step 3: Why Your Journey Attracts People

We all like to think we’re unique. And we are—in our experiences.

But our stories are universal.

There are thousands—if not millions—of people with the same goal you have. Some are just starting. Some are halfway there. Some have already made it.

When you document your journey:

• You attract people who are in the same struggle.
• You resonate with people who have been there before.
• You inspire people who haven’t even started yet.

Now, instead of just talking about what people should do…

You’re showing them.

That’s the key.

Documenting your journey builds trust. It makes your content real. It inspires. It teaches. It connects.

And when you actually reach Point Z, you’re proof that it’s possible.

Step 4: The Content That Truly Moves People

Forget the “top 5 tips” videos. Forget regurgitated advice.

What actually gets engagement? Raw, real, emotional storytelling.

People don’t connect with “Here are 5 tips to lose weight.”

They connect with:

“I’ve struggled with my weight for years. I’ve tried every diet. I’ve lost weight and gained it back. And honestly, it’s messing with my confidence, my business, my relationships. But today, I’m committing to losing 100 lbs. I don’t have all the answers yet, but I’m going to figure it out. Here’s where I’m starting.”

See the difference?

That’s why documenting your journey is powerful.

Because people aren’t just watching you—they’re feeling what you’re going through.

Final Thoughts: Start Documenting Today

If you’ve been overthinking what to post… stop.

Find your struggle.
Find your story.
Start sharing the journey.

And I promise, you’ll start attracting the right people.

Because this isn’t about just posting content.

This is about building a brand, creating impact, and showing people what’s possible.

Now go make it happen.