Should You Have Multiple Instagram Accounts? (Personal vs. Business)

A common question new creators and entrepreneurs ask:

“Should I have a separate Instagram account for my business, or should I just use my personal account?”

Short answer? No.

Here’s why starting with a personal brand is the smarter move.

1. People Follow People, Not Businesses

Think about it—do you follow Walmart? ShopRite? Some random company page?

Probably not. Because business pages are boring.

They exist to sell—and nobody logs onto Instagram just to be sold to.

On the other hand, people do follow creators, influencers, and personalities who they like, trust, and relate to.

If you build a personal brand, people follow you because of your story, your journey, and your insights.

And when they trust you, they’ll eventually buy from you.

2. A Personal Brand Lets You Evolve

A business page is stuck in one niche. If you ever pivot, change industries, or launch something new, your audience won’t automatically follow along.

But with a personal brand? You evolve, and your audience evolves with you.

✅ You start off documenting your real estate journey.
✅ A year later, you launch a coaching program.
✅ Three years later, you build a tech startup.

Your audience follows you—not just the business.

3. Your Business Is a Journey—Share It

Every successful business started somewhere.

✅ From launching your service…
✅ To making your first sale…
✅ To scaling and growing…

Your personal brand is the journey of building your business.

People don’t just want to buy from businesses. They want to be part of the story.

4. You Can Always Separate Later

If your business grows and you want to create a dedicated brand page, go for it.

But in the early days, a personal account is the best way to attract real followers and build trust.

The Bottom Line?

Start with one personal account.

📲 Document your journey.
🔑 Connect with people.
💰 Earn trust first—sell later.

Your audience follows you—not just your business.