The Three Types of Content That Will Grow Your Brand (Without Overcomplicating It)

Creating content for your brand doesn’t have to be overwhelming. You don’t need fancy equipment, high-end production, or hours of scripting. Instead, you can simplify everything by focusing on just three types of posts that are proven to work.

In this post, we’re going to cut through the noise and break it down step-by-step so you can start creating content today.

1. Lazy Content (Talking Head Videos) – The Easiest Way to Create Impactful Posts

What is it?
Lazy content is you talking directly to the camera—no fancy editing, no production, no overthinking.

This works when you’re super clear about:
✔️ Who you’re talking to
✔️ What problem they have
✔️ How you can solve it

If you’re an expert in something, this is where you share your lessons, insights, and solutions.

Why Lazy Content Works (When Done Right)

👀 Example 1: Business Coach Content
🎥 Visual: You sitting at your desk, talking straight to the camera.
📝 Message: “Here’s the #1 mistake most entrepreneurs make when trying to grow their brand.”

🔥 Why it works:
✅ It targets a specific audience (entrepreneurs).
✅ It offers valuable insight in a simple, digestible way.
✅ It’s quick to produce (no fancy setup required).

But here’s where most people go wrong…

The Biggest Mistake People Make with Lazy Content

🚨 Unfocused, “Generic Advice” Content
The worst thing you can do is ramble aimlessly or create videos that sound like unsolicited advice.

🛑 Bad Example:
❌ “If you want to lose weight, you should eat healthier, exercise daily, and drink water.”

Sounds obvious, right? No one is going to engage with that.

✅ Better Example (Specific, Problem-Solving Content):
✔️ “Struggling with late-night cravings? Here’s a 3-second trick that stops them instantly.”

See the difference? Instead of generic, broad advice, you’re speaking directly to someone’s problem.

How to Make Talking Head Content Engaging

💡 Pro Tips:
✔️ Talk to one specific person. (Imagine speaking to your past self who struggled with this problem.)
✔️ Use hooks to grab attention. (Start with a strong first sentence.)
✔️ Keep it short. (Under 60 seconds is ideal.)
✔️ Use storytelling. (Share personal experiences or real-world examples.)

🔥 Challenge: Record a 30-second lazy content video today. Keep it simple, direct, and focused.

2. Storytelling Content (Vlog-Style & Voiceovers)

Lazy content is great, but if you want to connect deeply with your audience, you need storytelling content.

This is where you document your journey, experiences, and daily life—but with a strategic approach.

How to Create Vlog-Style Storytelling Content

🎥 Step 1: Capture Small Moments of Your Day

• This doesn’t need to be an elaborate production.
• Use simple B-roll footage (clips of you working, driving, walking, exercising).
• If you’re camera-shy, just film your surroundings.

🎤 Step 2: Add a Meaningful Voiceover

• Instead of explaining what’s happening, tell a story, insight, or lesson.

💡 Example (Fitness Creator):
🎥 Visual: A time-lapse of you stretching.
🎤 Voiceover: “Most people skip stretching, but it’s the secret to preventing injuries and improving performance.”

🔥 Why it works:
✅ The video is visually engaging.
✅ The voiceover provides value without being repetitive.
✅ It builds a personal connection (feels natural, not scripted).

🎯 Pro Tip: If you don’t want to talk at all, just use on-screen captions instead.

3. Screen Caption Content (Non-Talking Content)

Not everyone likes talking on camera. Maybe you’re shy, maybe you’re in a rush, or maybe you just prefer a cleaner, minimalist approach.

This is where screen caption content comes in.

📌 What is it?

• A video of you doing an activity (no talking, just actions).
• Text overlays that explain the idea, story, or lesson.

How to Create High-Engagement Screen Caption Content

✔️ Example 1: Business Owner Packing Orders
🎥 Visual: A time-lapse of you packaging products.
📝 Caption: “5 things I wish I knew before starting my eCommerce store.”

✔️ Example 2: Artist Creating a Painting
🎥 Visual: Slow-motion footage of a brushstroke.
📝 Caption: “The hardest part of being an artist isn’t the art—it’s putting yourself out there.”

🔥 Why it works:
✅ People stay to read the text.
✅ Visually satisfying content keeps viewers engaged.
✅ No talking needed, so it’s easier to create.

Screen Caption Content for Product-Based Brands

If you sell a physical product, screen caption content is one of the best ways to demonstrate its value without being “salesy.”

✔️ Example: Cleaning Product Brand
🎥 Visual: A before-and-after cleaning demo.
📝 Caption: “This all-natural cleaner removes stains in seconds—no scrubbing needed.”

✔️ Example: Skincare Brand
🎥 Visual: Someone applying the product.
📝 Caption: “What I wish I knew about acne before wasting money on expensive treatments.”

🔥 Key Takeaway:
If your product solves a problem, show the problem first. Then show the transformation.

Final Takeaways: Keep It Simple & Stay Consistent

The best content strategy isn’t complicated—it’s consistent.

🚀 Here’s what to do next:
1️⃣ Start with Lazy Content. (Talking head videos are easy to create.)
2️⃣ Experiment with Vlog-Style Storytelling. (Voiceovers + small moments = engaging content.)
3️⃣ Try Screen Caption Content. (No talking, just visuals + captions.)

🔹 Reminder: You don’t have to be an expert at editing. Start simple, refine over time, and stay consistent.

🎯 Challenge: Post one of these three content types this week. Let me know how it goes!