Helping Attorneys Win Since 2015.
WANT MORE CASES?
NYC Accident Attorneys: Let me build your no-fluff marketing system that books real clients—not spam calls or fake leads.
If you’re spending money on ads, SEO, or outreach but still losing calls, I’ll show you exactly what’s not working, and install a system that does.
Zero meetings. No retainers. Just working tech that makes the phone ring.
- Built for local law firms
- Starts at $500 — no subscriptions, no overwhelm
- Run by a real person (Michael), not an app or a silent agency
Let Me Audit Your Digital Presence (For Free)
Send me your site and I’ll show you exactly what’s broken, what’s missing, and how to fix it—no pitch, no pressure.
Let Me Audit Your Digital Presence (For Free)
Send me your site and I’ll show you exactly what’s broken, what’s missing, and how to fix it—no pitch, no pressure.
What You Want → What I Handle
You're a Personal Injury Attorney in NYC who wants cases.
- More car accident and slip-and-fall leads in your borough
- Fewer tire-kickers and more winnable cases
- Tools that actually help you follow up faster than the next firm
- Less chaos in intake, more consistency in cash flow
I'm the guy who builds the system so you get the cases.
- Missed call recovery (auto-text and intake when you don’t answer)
- Simple forms that gather case info fast
- Google Maps optimization (so you show up when someone searches “injury attorney near me”)
- Systems that don’t need a degree to use
Promotion
You want:
More people to know what you do.
I handle:
Messaging, visibility, and simple outreach.
Appointments
You want:
More calls, bookings, and walk-ins.
I handle:
Lead forms, follow-ups, reminders.
Consistency
You want:
Less chaos.
More consistency.
I handle:
Cleanup, automation, and organized systems.
What I Offer
No fluff. Just small systems that solve big problems in your lead flow. I track where your calls are coming from, so you stop wasting money I fix your intake so leads don’t ghost you before the consult I make sure your Google presence actually makes you money I build systems that handle follow-up, not just collect dust
I handle everything—start to finish.
I already know what works and how it fits.
No team to manage, no hand-holding.
I improve what’s working—and fix what’s not.
Clear, simple, nothing hidden, ever.
You always know what’s happening and why.
Simple Marketing System
- Capture contacts.
- Stay organized.
- Follow up automatically.
- Nothing slips through the cracks.
Real Marketing Campaigns
- Get seen by more of the right people.
- Bring back past customers.
- Stay top-of-mind consistently.
- Turn interest into real business.
Quick Wins Starting at $500
Built for attorneys who hate complexity but love new cases. I handle the backend. You just answer the phone. Done-for-you systems. Clear deliverables. Fast setup. Zero BS.
Turn missed calls into signed cases.
Most law firms lose thousands a year just by not picking up the phone. This catches every missed call and turns it into a warm lead you can follow up with—instantly.
What I Actually Do:
- Set up a tracked phone number (so we know where calls come from)
- Automatically text anyone who calls and doesn’t get an answer
- Send their info to your phone or email right away
- Looks professional, not robotic
Case Example: Picture a Brooklyn accident attorney who misses 12 calls over a weekend. With this setup, each missed call triggers an automatic follow-up text. Nine people reply. Five schedule consultations. One case turns into a $30,000 settlement. That’s what happens when no lead slips through the cracks.
From sticky notes to streamlined.
You don’t need fancy software. You need something simple that works from your phone and keeps all your leads in one place.
What I Actually Do:
- Build a mobile-friendly form people can fill out after calling
- It collects name, number, what happened, where, etc.
- Sends a summary to your email or phone
- Connects to a simple tracker (like a Google Sheet)
Case Example: Imagine a slip-and-fall attorney still taking lead details on paper and voicemail. Now, instead, every potential client gets a clean mobile form that gathers everything—contact info, case basics, injury type. It lands in their inbox instantly. No more digging through voicemails or scribbled notes.
Know what’s working. Kill what isn’t.
If you’re spending money on ads or marketing, you should know what actually brings in calls.
What I Actually Do:
- Set up different phone numbers for your website, Google listing, or ads
- Track where the calls come from
- Optional: record calls for quality
- Build a simple spreadsheet that shows results
Case Example: Say a Queens firm is running Facebook ads and a Google campaign, but they have no idea which one’s working. After setting up separate tracking numbers, they find that 90% of leads are coming from Google. They kill the Facebook ads and double their budget where it’s working.
Rank higher. Get calls. No ad spend.
When people search “accident lawyer near me,” your Google Business Profile helps decide if they call you or the next guy.
What I Actually Do:
- Fix and update your business profile
- Add photos, correct info, service areas, and FAQs
- Help you get more reviews
- Show up better in local search
Case Example: Picture a Bronx lawyer with a nearly empty Google profile. No photos. Two old reviews. After getting it cleaned up—new photos, detailed service areas, real reviews—they start showing up in local search, especially on mobile. Calls increase without touching ads.
Turn wins into proof that converts.
People want to know you’ve helped others before. You probably have—but it’s not online anywhere.
What I Actually Do:
- Reach out to happy clients and ask for a short review
- Edit it so it reads clearly
- Add to your website and Google profile
- Optional: turn it into a quick story post
Case Example: Think of an attorney who’s won dozens of cases but has nothing online to show it. They reach out to a few past clients and collect a handful of solid testimonials. Now, new leads see those stories when they Google the firm—and trust goes way up.
Start with ONE shop. Test. Scale.
You don’t need 10 referral partners. You need one that actually sends leads.
What I Actually Do:
- Create a referral card (small handout or digital form)
- Write a simple script for your partner (like a mechanic or tow shop)
- Track who they send and how often
- Set it up once and let it run
Case Example: Imagine a PI lawyer teams up with a local tow yard. They hand out referral cards with a dedicated phone number. A few calls come in. One signs. One client covers the cost of the whole setup—and then some.
Right now your follow-up is probably a mix of memory, paper, and regret. Let’s fix that.
What I Actually Do:
- Set up a lead tracker using Notion, Trello, or Airtable (basically a digital checklist that tracks your leads)
- Auto-fill new leads from forms or email
- Add reminders so you follow up on time
Case Example: Visualize a midtown attorney forgetting to call back 3 leads in one week. With a lead dashboard, every new contact gets logged instantly. The attorney gets a notification, sees the list, and follows up on time. No more missed money because someone “slipped through.”
ABOUT MICHAEL SHATRAVKA
I help personal injury attorneys in NYC get more calls, convert more leads, and stop guessing what their marketing is doing.
I’m not an agency. I’m the one actually building the systems.
I come from the world of real, on-the-ground business. I didn’t go to school for this. I learned it building businesses, getting burned by bad marketing, and figuring out what actually works when you don’t have time to waste.
Now, I help law firms install smart, simple tools that:
-
Capture more qualified leads
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Eliminate chaos in intake
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Build trust with real reviews and a clean online presence
No fluff. Just working systems. You focus on the cases. I’ll handle this part.
Client Success Stories
I work with pros who need a system, local brands ready to grow, and influencers ready to monetize—I build what makes it all run.
427 leads before the gym even opened
Built the brand, the funnel, and the hype—before a single weight was racked. Ran one pre-launch campaign with local ads and a simple “free month” offer. The result? 427 leads from $885. Fully booked launch. Market proven before day one.
From hidden gem to booked-out destination
No walk-ins? No problem. We built CAST’s digital presence from scratch—optimized for search, loaded with lifestyle content, and backed by an automated booking system. One influencer launch later, they were fully booked opening weekend. Now it runs without chasing DMs.
From chaos to a self-training team
Scaling to $5M broke their backend—bad hires, legal headaches, nonstop hand-holding. We built a full onboarding and recruiting system with training videos, job funnels, and automated screening. Now hires show up pre-trained, and the chaos? Contained.
From Zoom chaos to real business
Lockdowns killed his bootcamps, so he pivoted online—but the DMs and double bookings nearly finished him off. We built a clean, automated system: site, funnel, payments, and reminders. Now he’s got structure, steady income, and clients who actually show up.
From hidden clinic to local wellness brand
They rebranded, upgraded, and opened a 20,000 sq ft space—then crickets. We built the full digital system: new site, booking flow, treatment pages, local SEO, and influencer campaigns. Result? Booked-out grand opening and steady demand, minus the corporate vibe.
From generic to retail-ready
A white-label scrubs line had the product—but zero personality. We built a boutique brand from the ground up: creative direction, campaign shoot, polished catalog, and B2B outreach. Now it looks established, feels premium, and lands retail meetings on sight.
From generic vendor to elite IT brand
They serve hedge funds and ultra-private clients—but online, they looked like just another IT shop. We rebuilt their brand with high-trust messaging, polished media, and a clean site that actually reflects their standards. Now they look as good as the clients they serve.
From physical therapy to aesthetics—without losing trust
He was pivoting into high-end treatments, but his old brand said “sports injury,” not “subtle glow-up.” We rebuilt everything: upscale identity, lifestyle content, segmented site, and SEO. Now he attracts the right clients—without confusing the loyal ones.
From unknown to unmistakably premium
They had no U.S. presence—just product. We delivered polished e-comm visuals, NYC lifestyle shoots, and influencer strategy to launch them like a legacy brand. Day one? They looked stateside established, with zero retail footprint and content built to scale.
From noisy inbox to qualified pipeline
She was attracting the wrong leads. We built a personal brand system with trust-first messaging, lifestyle content, segmented funnels, and automation. Now her site pre-qualifies every inquiry—so only serious clients ever make it to a call.
Exotic Car Brand x Miss Miami Swim No ads. Just access.
Instead of paid traffic, we dropped their fleet into an invite-only Miami event—loaded with influencers, creators, and nightlife players. One strategic collaboration delivered viral content, organic leads, affiliate deals, and lasting brand visibility. All in one night. Zero ad spend.
One shoot. Infinite content.
Rodman’s team needed more than footage—they needed a strategy. We captured shortform hype, longform YouTube anchors, and evergreen brand visuals in one sprint. The result? A media vault that re-ignited relevance across socials and PR. Built once, reused everywhere.
Beating national giants with one killer pitch
They didn’t need louder marketing—they needed better positioning. We built a trust-driven deck, brand video, and visual identity to land a luxury contract against firms 10x their size. One story. One pitch. One win that changed everything.
$19.5M Penthouse Campaign One influencer. Global attention.
We teamed with YouTuber Eric Conover to market a luxury NYC penthouse like a media launch. Premium visuals, lifestyle content, and aspirational reach delivered qualified inquiries, elevated the broker’s brand, and positioned the listing for serious buyers worldwide.
One shoot. Three brands. Zero waste.
We turned a $20M mansion shoot into a multi-brand promo—featuring real estate, exotic cars, and influencers in one cinematic strategy. Everyone got premium content, shared audiences, and luxury-level buzz… without the luxury-level budget.
From broker to luxury brand
After a global feature, he needed more than headshots. We delivered editorial photography, bold brand visuals, and a signature aesthetic that built instant authority across platforms. One shoot. One identity. Content that still turns heads.
One Ferrari. Zero ad spend. 100k+ views.
We hijacked viral culture during a gas shortage and Drake AI trend—staging a yellow Ferrari stunt that got picked up by @OnlyInDade and lit up local feeds. No ads. Just timing, guts, and influencer chaos that turned into real bookings.
Real content. Real trust. Real sales.
Competing with knockoffs on Amazon, they needed more than features—they needed credibility. We built a trust-first content system with real demos, real people, and lifestyle visuals that convert. One shoot. Full launch. Premium positioning that actually worked.
From lookalike to premium on TikTok
They had a high-end product but zero standout presence. We built a content system with native-style TikToks, UGC demos, and sleek photos that humanized the brand and elevated value. Plugged into TikTok Shop, it turned scrolls into sales—fast.
Mona Lisa Ristorante From hidden gem to Valentine’s Day sellout
No socials, no audience—just great food and no visibility. We shot one romantic promo, launched hyper-local ads, and packed their dining room for Valentine’s Day. One video. One night. Full house.
TESTIMONIALS
Kind words from past clients.
“Working with Mike isn’t just about content—it’s about clarity. He has a unique ability to take what I’m trying to say, simplify it, and turn it into something that actually drives business. I come in with an outline, and he handles the rest—from strategy to execution—all in one shot. The results are always sharp, effective, and professional. His work helps position my brand in a way that makes me more approachable and trustworthy to new clients. If you’re looking for someone who can take your digital presence seriously and handle it end-to-end, Mike’s your guy.”
“Before working with Michael, I had completely given up on Instagram. I had multiple accounts, none of them were working, and I had no idea how to actually capture attention or build interest in what I was doing. I’m building a retreat center for entrepreneurs, and I knew I needed to start sharing the story—but I had no strategy and no traction. Michael gave me a repeatable system to create simple, compelling content every day—without needing to be on camera all the time. I started documenting the build-out of my retreat in a way that felt genuine, not salesy. I’ve now gone from zero momentum to over a million views in a month—just by following the plan. If you’re building something real and want people to pay attention, this is the guy you want in your corner.”
“Working with Mike completely changed how I approached content—not just what to post, but why it matters. He helped me create videos that actually drive attention, build trust, and position my product in a way that gets people to take action. Since implementing his ideas, my engagement’s gone up, my DMs are active, and my brand finally feels like it has a voice. This isn’t fluff—it’s content with a purpose, and it’s made a real difference in my business.”
“What impressed me most working with Michael wasn’t just the quality of the content—it was the strategy behind it. He doesn’t just shoot video. He helps you position yourself with purpose. He made the process easy and efficient—even in high-pressure environments where time is tight and things can go off-script. He keeps things calm, focused, and gets it done. What we created wasn’t just one video—it became a system of content tailored for multiple platforms, with a clear message and real intent behind every piece. If you want someone who understands both execution and business positioning, Michael’s the guy to call.”
“Mike Didn’t Just Shoot Content—He Helped Me Build the Vision.”
Before working with Mike, I had the hustle, but not the direction. No clear story, no real strategy—just a bunch of scattered ideas.
Mike helped me cut through the noise. He didn’t just show up with a camera—he brought clarity. He asked the right questions, challenged me to get specific, and helped shape everything to actually connect with the people I’m trying to reach.
Every shot had purpose. Every scene matched my message. And when I needed support, his crew was solid—tight, efficient, and all about execution.
If you’re serious about building something real—something that looks legit, feels aligned, and moves the needle—work with Mike. He gets it.
“Before working with Michael, I struggled with short-form video. I knew what looked good, but I didn’t understand what made it work. Michael helped me see the process behind great content—how to plan it, shoot it, and build it into something meaningful. He breaks it all down with clarity—no fluff. From structuring a story arc to capturing the right footage with purpose, everything finally made sense. I’m now creating content that feels genuine, relatable, and actually drives attention. If you’re trying to get your message across and build something real, this is the guy who helps you cut through the noise and make it happen.”
“I was selling one of my properties in a super competitive market—and it wasn’t some flashy luxury listing. Just a solid house I wanted to move fast. Michael helped me position it in a way that cut through the noise. He knew how to make it stand out and get it in front of the right people—people who were ready to buy. I got an offer $70K over asking within five days of going live. That doesn’t happen by chance. He handled everything clean, fast, and with real purpose behind it. If you’re trying to get serious eyes on your business or property, he’s the one to call.”
“Before working with Mike, I had no real direction with Instagram—just a personal account and no strategy. After our work together, I finally feel like I have a clear game plan. I understand what I need to do, and I’m actually excited to move forward. There’s still more to learn, but I finally feel like I’m building something with purpose and structure. It’s been a huge shift.”
“Michael helped me completely shift how I think about content. Before, I was just filming random moments. Now, I’m building a real brand on Instagram—using everyday footage, but with intention. I started seeing how my daily life could tell a story. He showed me how to turn casual videos into content that actually builds connection and trust. No fancy setup. Just the right mindset and strategy.”
“Before this, I had no real plan. I knew I needed content to grow my brand, but I didn’t know where to start—or how to make it actually work. Michael helped me understand that creating content isn’t about perfection or trying to go viral. It’s about building a simple, clear system around your message—so you can stay consistent, be relatable, and still promote your product without feeling salesy. He showed me how to map out ideas, make content that speaks directly to my audience, and turn everyday struggles into something people want to watch. That changed everything for me.”
Skip the Funnel. Let’s Get to Work.
This is for people who are ready to move—no fluff, no selling, just the first step toward something real.
What to Expect
No fluff. No pressure. Just a clear, five-step path to a system that works.
Step 1: Free Audit + Strategy Call
Send me your site or socials. I’ll send back a quick audit video, then we’ll chat about what’s working, what’s broken, and how I’d fix it. If it’s a fit, I’ll send a proposal.
Step 2: Lock It In + Discovery Session
We kick things off with a focused session to nail your brand, offers, and access to everything I need to build your system.
Step 3: Full System Build + Feedback
I build your site, CRM, automations, follow-ups—everything. You’ll get links, updates, and a chance to review before anything goes live.
Step 4: Launch + Walkthrough Video
You go live. I send a custom video showing how to update content, track leads, and run things without having a tech meltdown.
Step 5: Support + Marketing Options
30 days of post-launch support. After that, we talk content, outreach, campaigns—or how to stay sharp on your own.
Apply & Get Started
Lock in your spot. No pressure, no sales call—just the first step to building your system.
© 2025 Michael Shatravka. All Rights Reserved.