The New Facebook Scam That Hijacks Your Ads—and How to Protect Yourself

by Michael Shatravka | Mar 31, 2025 | Fundamentals

One of my clients who runs an e-commerce shop reached out to me recently. He was confused about what was going on with his Facebook Ads account. He couldn’t log in properly, noticed some strange ad activity, and said there were unfamiliar businesses and pages showing...

Don’t Just Build a Website—Build a Business Vehicle

by Michael Shatravka | Mar 26, 2025 | Fundamentals

Stop thinking of your website as a static digital business card. In today’s fast-paced digital world, your website should be a powerful business tool—a vehicle that converts leads, captures valuable customer data, and drives real ROI. A website isn’t...

The SEO Lie: What Actually Matters for Local Search in 2025

by Michael Shatravka | Mar 26, 2025 | Fundamentals

If you’re still relying on outdated SEO tricks like keyword-stuffed landing pages, you’re wasting your time and money. Here’s the truth: SEO in 2025 is about genuine, authentic content that builds trust with your customers. Anything less is just a gimmick....

The Marketing Middleman Trap: Why Big Agencies Cost More and Deliver Less

by Michael Shatravka | Mar 26, 2025 | Fundamentals

Many business owners fall into the trap of paying big marketing agencies to “boost” their online presence. These agencies promise you visibility, but what they really give you is a false sense of progress. Instead of real, measurable results, you’re paying...

Your Website Won’t Magically Get You Customers – Here’s How to Actually Make It Work

by Michael Shatravka | Mar 14, 2025 | Fundamentals

The Biggest Misconceptions About Websites A website is not a magic button that prints money. It’s not enough to just have a website and expect leads to roll in automatically. Your website is a platform that organizes all of your information to qualify, attract, and...