Personal Brand vs. Business Brand: Which One Should You Build?

by Michael Shatravka | Apr 12, 2024 | Brand Strategy

Should you focus on building a personal brand or a business brand? It’s one of the biggest questions people face when stepping into social media, marketing, or entrepreneurship. There’s no right or wrong answer, but after years of running both business pages and...

Video Editing Fundamentals: The No-BS Guide to Faster, Better Edits

by Michael Shatravka | Apr 12, 2024 | Tutorials

Let’s cut to the chase. If you want to edit videos fast, clean, and professional, you need to focus on fundamentals, not fancy effects. I’ve been in this game for over 20 years—editing everything from weddings, business promos, social media content, commercials,...

The 100-Post Rule: How to Find Your Style, Build Your Brand, and Master Instagram Content Creation (4/9)

by Michael Shatravka | Apr 11, 2024 | How to Document Your Journey

So, you’re ready to document your journey. You’re pumped up, motivated, and about to hit record. But then it hits you… “What the hell am I supposed to post?” You’re not going to like this answer, but I’m going to say it anyway: 👉 Post 100 times. Yes, 100 posts. Before...

Understanding Instagram: The TV Network Model That Changes Everything

by Michael Shatravka | Apr 11, 2024 | Content Strategy

Ever feel like Instagram makes no sense? Posting random content, getting no traction, and feeling stuck? In this video, I break down how Instagram actually works using a simple TV network analogy that finally makes everything click. 📺 Instagram = A TV Network Your...

Mastering Short-Form Content: How to Script and Structure Engaging Videos (6/9)

by Michael Shatravka | Apr 11, 2024 | How to Document Your Journey

So, you’ve got footage, you’ve captured your day, but now comes the real challenge—how do you turn it into engaging content? This is where scripting, structuring, and storytelling come into play. Without a clear framework, your video will either feel boring,...