by Michael Shatravka | Apr 10, 2024 | Business Strategy
If you’re starting out as a content creator—whether you take photos, shoot videos, design websites, or create graphics—you’re probably wondering, “How much should I charge?” You want to make more money. You want to charge more than what you earned at your...
by Michael Shatravka | Apr 10, 2024 | Business Strategy
If you’re a photographer, videographer, web designer, or any kind of creative in the media industry, you’ve probably been told a million times that you should be “value pricing.” Charge based on value. Get paid what you’re worth. Raise your prices. And yeah, that...
by Michael Shatravka | Apr 10, 2024 | Brand Strategy
If you’ve ever struggled with the concept of niching down, trust me—you’re not alone. For years, I heard every guru scream, “You gotta find your niche!” But what does that even mean? Every time I heard someone explain it, it felt vague, confusing, and honestly—kind of...
by Michael Shatravka | Apr 11, 2023 | Content Strategy
If you want to create authentic, engaging, and natural content for social media—especially if you’re in real estate, sales, or personal branding—stop scripting every word. Yes, you heard that right. Throw your scripts in the garbage. The problem with rigid...
by Michael Shatravka | Apr 3, 2023 | Business Strategy
Tired of agents nickel-and-diming you on price?Struggling to get paid what you’re worth? If you’ve been in the real estate media business for any length of time, you’ve probably run into endless pricing negotiations—agents trying to lowball you, asking for...
