by Michael Shatravka | May 5, 2024 | Brand Strategy
One of the biggest reasons people fail at content creation isn’t lack of skill or strategy—it’s mindset. They start off excited, post for a few weeks, don’t see immediate results, and quit. Why? Because they had the wrong expectations from the start. If you’re going...
by Michael Shatravka | May 5, 2024 | Brand Strategy
Most people approach social media as consumers—scrolling endlessly, getting dopamine hits, and wasting time. But if you’re serious about building your brand, that has to change. The moment you decide to create content, you’re no longer just a consumer—you’re a...
by Michael Shatravka | Apr 25, 2024 | Brand Strategy
If you’re trying to build a personal brand that generates full-time income—where people come to you because they like you, trust you, and want what you offer—then you need to structure it right. I’ve been in business for years, running service-based Instagram...
by Michael Shatravka | Apr 18, 2024 | Brand Strategy
When I started my Instagram journey, I had 500 followers and terrible videos. Seriously—just me talking to the camera, long-winded, and visually boring. I wanted to get better. Not just at making videos, but at building something real. Fast forward a few months, and I...
by Michael Shatravka | Apr 18, 2024 | Brand Strategy
A common question new creators and entrepreneurs ask: “Should I have a separate Instagram account for my business, or should I just use my personal account?” Short answer? No. Here’s why starting with a personal brand is the smarter move. 1. People Follow People, Not...
by Michael Shatravka | Apr 18, 2024 | Brand Strategy
The Meta Verified blue check mark—should you pay for it? Short answer: No. Here’s why it’s a complete waste of money, a fugazi flex, and does absolutely nothing for most people. 1. The “Premium Support” is a Joke When Meta first launched the paid verification service,...
