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From Zero to YouTube Success: How Marwan Barakat Built a Powerful Brand

From Zero to YouTube Success: How Marwan Barakat Built a Powerful Brand

by Michael Shatravka | Apr 12, 2024 | Brand Strategy

Let’s talk about real content creation. No gimmicks, no shortcuts—just strategy, effort, and long-term vision. I sat down with Marwan Barakat, an entrepreneur who built a successful e-commerce brand and launched a thriving YouTube channel in less than a year—without...
Stop Using Instagram Growth Gimmicks – Here’s Why They Suck

Stop Using Instagram Growth Gimmicks – Here’s Why They Suck

by Michael Shatravka | Apr 12, 2024 | Brand Strategy

You ever get a random person liking 10 of your posts out of nowhere? Then a day later, they slide into your DMs telling you how much they “love your work” before hitting you with a sales pitch? Yeah, we’ve all seen it. It’s the same recycled BS—some digital marketer,...
The Skill-Value Matrix: How to Cut Through the Noise and Find Your Focus

The Skill-Value Matrix: How to Cut Through the Noise and Find Your Focus

by Michael Shatravka | Apr 12, 2024 | Brand Strategy

Feeling overwhelmed? Got too many skills, too many ideas, and no clue which direction to take? You’re not alone. If you’re someone who’s trying to build something online—whether it’s a brand, a service, or a product—but you keep hitting analysis paralysis,...
Personal Brand vs. Business Brand: Which One Should You Build?

Personal Brand vs. Business Brand: Which One Should You Build?

by Michael Shatravka | Apr 12, 2024 | Brand Strategy

Should you focus on building a personal brand or a business brand? It’s one of the biggest questions people face when stepping into social media, marketing, or entrepreneurship. There’s no right or wrong answer, but after years of running both business pages and...
The Truth About “You Are the Niche” – Why This Advice is Keeping You Stuck on Instagram

The Truth About “You Are the Niche” – Why This Advice is Keeping You Stuck on Instagram

by Michael Shatravka | Apr 11, 2024 | Brand Strategy

There’s a piece of advice floating around in the personal brand and Instagram growth space that goes like this: “You are the niche.” Sounds great, right? Post whatever you like, share your journey, talk about your interests, and somehow, magically, you’ll grow an...
Viral Followers vs. Quality Followers: The Hard Lesson I Learned

Viral Followers vs. Quality Followers: The Hard Lesson I Learned

by Michael Shatravka | Apr 11, 2024 | Brand Strategy

If you’ve ever gone viral on Instagram, you know the high. The likes, the comments, the follower count shooting through the roof. It feels amazing. But let me tell you from firsthand experience—it can be a curse if you don’t get the right followers. At the start of...
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Recent Posts

  • The New Facebook Scam That Hijacks Your Ads—and How to Protect Yourself
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  • Don’t Just Build a Website—Build a Business Vehicle
  • The SEO Lie: What Actually Matters for Local Search in 2025
  • The Marketing Middleman Trap: Why Big Agencies Cost More and Deliver Less

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