by Michael Shatravka | Apr 12, 2024 | Brand Strategy
Let’s talk about real content creation. No gimmicks, no shortcuts—just strategy, effort, and long-term vision. I sat down with Marwan Barakat, an entrepreneur who built a successful e-commerce brand and launched a thriving YouTube channel in less than a year—without...
by Michael Shatravka | Apr 12, 2024 | Brand Strategy
You ever get a random person liking 10 of your posts out of nowhere? Then a day later, they slide into your DMs telling you how much they “love your work” before hitting you with a sales pitch? Yeah, we’ve all seen it. It’s the same recycled BS—some digital marketer,...
by Michael Shatravka | Apr 12, 2024 | Brand Strategy
Feeling overwhelmed? Got too many skills, too many ideas, and no clue which direction to take? You’re not alone. If you’re someone who’s trying to build something online—whether it’s a brand, a service, or a product—but you keep hitting analysis paralysis,...
by Michael Shatravka | Apr 12, 2024 | Brand Strategy
Should you focus on building a personal brand or a business brand? It’s one of the biggest questions people face when stepping into social media, marketing, or entrepreneurship. There’s no right or wrong answer, but after years of running both business pages and...
by Michael Shatravka | Apr 11, 2024 | Brand Strategy
There’s a piece of advice floating around in the personal brand and Instagram growth space that goes like this: “You are the niche.” Sounds great, right? Post whatever you like, share your journey, talk about your interests, and somehow, magically, you’ll grow an...
by Michael Shatravka | Apr 11, 2024 | Brand Strategy
If you’ve ever gone viral on Instagram, you know the high. The likes, the comments, the follower count shooting through the roof. It feels amazing. But let me tell you from firsthand experience—it can be a curse if you don’t get the right followers. At the start of...
