by Michael Shatravka | Apr 25, 2024 | Business Strategy
Making a living as a creative professional isn’t just about talent—it’s about knowing how to get paid and making sure clients respect your work. I’ve been in the media business for almost a decade. I’ve worked every role—actor, production assistant, camera operator,...
by Michael Shatravka | Apr 12, 2024 | Business Strategy
For years, I did what every business owner and entrepreneur was told to do—I went to networking events. You dress up, print business cards, pay to get in, buy drinks, maybe even dinner, and then spend the night shaking hands and making small talk. And after all that?...
by Michael Shatravka | Apr 11, 2024 | Business Strategy
Let’s talk about working for exposure—one of the biggest traps new creators fall into. You’re trying to build your career, get your name out there, and some big influencer or brand hits you up with an “opportunity.” “We don’t have a budget, but we can offer exposure!”...
by Michael Shatravka | Apr 10, 2024 | Business Strategy
If you’re starting out as a content creator—whether you take photos, shoot videos, design websites, or create graphics—you’re probably wondering, “How much should I charge?” You want to make more money. You want to charge more than what you earned at your...
by Michael Shatravka | Apr 10, 2024 | Business Strategy
If you’re a photographer, videographer, web designer, or any kind of creative in the media industry, you’ve probably been told a million times that you should be “value pricing.” Charge based on value. Get paid what you’re worth. Raise your prices. And yeah, that...
by Michael Shatravka | Apr 3, 2023 | Business Strategy
Tired of agents nickel-and-diming you on price?Struggling to get paid what you’re worth? If you’ve been in the real estate media business for any length of time, you’ve probably run into endless pricing negotiations—agents trying to lowball you, asking for...
