by Michael Shatravka | May 5, 2024 | Content Strategy
One of the biggest mistakes I see people make—one that even I used to recommend—is researching content ideas. You know the drill: Find successful creators in your niche. See what’s working for them. Try to replicate it. Sounds smart, right? It works to an extent—but...
by Michael Shatravka | May 5, 2024 | Content Strategy
If you’re trying to grow on social media by modeling other people’s content, you’re shooting yourself in the foot. Copying—even if it’s unintentional—destroys everything that makes you unique. Your voice, your style, your story—it all gets watered down when you mimic...
by Michael Shatravka | May 5, 2024 | Content Strategy
Most people suck at structuring their content. They start talking without a plan, ramble on, and lose their audience in the first 3 seconds. Here’s the reality: People don’t care about you. They care about what’s in it for them. If your video doesn’t hook them...
by Michael Shatravka | May 5, 2024 | Content Strategy
Most people make one major mistake when creating content: They take too long to get to the point. They start with random backstory, too many details, and by the time they get to the good part, the viewer is already gone. This is why most videos don’t perform well. If...
by Michael Shatravka | May 5, 2024 | Content Strategy
If you’ve ever struggled to make people stop scrolling and actually pay attention to your content, you’re missing one critical element: a powerful hook. Most people think a good hook is just some catchy line. It’s not. A great hook makes people feel like you’re inside...
by Michael Shatravka | May 5, 2024 | Content Strategy
If you’ve been struggling to make high-impact content that grabs attention, keeps people engaged, and actually gets leads, you’re probably missing one key thing: structure. Too many people just hit record, ramble on, and hope for the best. That’s why their content...
