by Michael Shatravka | May 5, 2024 | Content Strategy
Most people struggle with content because they overcomplicate it. They think they need fancy production, expert-level scripting, and viral hooks. The truth? Good content is just good storytelling. If you can structure your message like a story, people will watch,...
by Michael Shatravka | May 5, 2024 | Content Strategy
Let’s be real—creating content can feel like a full-time job before you even see results. 🔹 You spend hours planning, scripting, and researching.🔹 You stress about lighting, cameras, and editing.🔹 You try to sound smart, professional, and polished.🔹 You finally post a...
by Michael Shatravka | May 5, 2024 | Content Strategy
If you’re obsessing over perfection, you’re already losing. Too many people get stuck watching other creators, influencers, and competitors—thinking, “If I could just make content like them, I’d blow up.” 🚨 Wrong. What you don’t realize is that the people...
by Michael Shatravka | Apr 25, 2024 | Content Strategy
E-commerce brands live and die by their content strategy. If your content doesn’t clearly showcase why your product is worth buying, it doesn’t matter how great your website is or how much you spend on ads—you won’t sell. I’ve been in the media industry for nearly 10...
by Michael Shatravka | Apr 25, 2024 | Content Strategy
Most brands and creators assume more production = better content. They hire marketing agencies, overanalyze their audience, script every line, and spend thousands on professional video shoots. Then they post it. And nothing happens. Crickets. Why? Because overly...
by Michael Shatravka | Apr 25, 2024 | Content Strategy
Let’s be real—nobody cares about your story. One of my favorite quotes comes from Myron Golden: “Even your mama. She was there, and she don’t care about your story.” Harsh? Maybe. But it’s the truth. You see big influencers sharing their struggles, their upbringing,...
