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How Often Should You Record Content? Finding a Sustainable Workflow

How Often Should You Record Content? Finding a Sustainable Workflow

by Michael Shatravka | Apr 18, 2024 | Content Strategy

One of the most common questions I get is: “How often should I record content?” The short answer? Every day—at first. If you’re in the early stages of your content journey, you need to build momentum, develop skills, and create consistency. Once you start...
How to Analyze and Study Content That Works on Instagram

How to Analyze and Study Content That Works on Instagram

by Michael Shatravka | Apr 18, 2024 | Content Strategy

One of the most common questions I get is: How do you study content? How do you analyze and figure out what works? If you’re trying to grow your personal brand or document your journey on Instagram, you don’t need to reinvent the wheel—you just need to study what’s...
The No-BS Guide to Real Engagement on Instagram

The No-BS Guide to Real Engagement on Instagram

by Michael Shatravka | Apr 12, 2024 | Content Strategy

Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
Content Marketing for Dummies: The No-Fluff Guide to What Actually Works

Content Marketing for Dummies: The No-Fluff Guide to What Actually Works

by Michael Shatravka | Apr 12, 2024 | Content Strategy

Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
Understanding Instagram: The TV Network Model That Changes Everything

Understanding Instagram: The TV Network Model That Changes Everything

by Michael Shatravka | Apr 11, 2024 | Content Strategy

Ever feel like Instagram makes no sense? Posting random content, getting no traction, and feeling stuck? In this video, I break down how Instagram actually works using a simple TV network analogy that finally makes everything click. 📺 Instagram = A TV Network Your...
Stop Overthinking Instagram—Post 100 Times and Figure It Out

Stop Overthinking Instagram—Post 100 Times and Figure It Out

by Michael Shatravka | Apr 11, 2024 | Content Strategy

You want to grow on Instagram? Here’s the cold, hard truth: You need to post 100 times. Not 10, not 20—100. That’s the number it takes to stop sucking, get a feel for the platform, and actually become decent at content. Not great. Not pro. Just decent. Why 100 Posts?...
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Recent Posts

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