by Michael Shatravka | Apr 18, 2024 | Content Strategy
One of the most common questions I get is: “How often should I record content?” The short answer? Every day—at first. If you’re in the early stages of your content journey, you need to build momentum, develop skills, and create consistency. Once you start...
by Michael Shatravka | Apr 18, 2024 | Content Strategy
One of the most common questions I get is: How do you study content? How do you analyze and figure out what works? If you’re trying to grow your personal brand or document your journey on Instagram, you don’t need to reinvent the wheel—you just need to study what’s...
by Michael Shatravka | Apr 12, 2024 | Content Strategy
Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
by Michael Shatravka | Apr 12, 2024 | Content Strategy
Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
by Michael Shatravka | Apr 11, 2024 | Content Strategy
Ever feel like Instagram makes no sense? Posting random content, getting no traction, and feeling stuck? In this video, I break down how Instagram actually works using a simple TV network analogy that finally makes everything click. 📺 Instagram = A TV Network Your...
by Michael Shatravka | Apr 11, 2024 | Content Strategy
You want to grow on Instagram? Here’s the cold, hard truth: You need to post 100 times. Not 10, not 20—100. That’s the number it takes to stop sucking, get a feel for the platform, and actually become decent at content. Not great. Not pro. Just decent. Why 100 Posts?...
