If you’ve been struggling to sell your services, constantly competing on price, and feeling like you’re just another generic option in your industry, this is the most important lesson you’ll read today.
You don’t have a pricing problem.
You have a positioning problem.
The way you craft your offer will determine:
✅ How much people are willing to pay you
✅ Whether or not you stand out from competitors
✅ If customers see you as a premium expert or just another vendor
In this post, I’m going to break down why most people struggle to charge what they’re worth, how to position yourself as the go-to expert, and how to craft an irresistible offer that makes customers line up to work with you.
Why “I’m a [Your Job Title]” is a Terrible Offer
Most people think their offer is just what they do.
❌ “I’m a videographer.”
❌ “I’m a fitness coach.”
❌ “I’m a business consultant.”
Wrong.
That’s not an offer.
That’s a job title—and it makes you replaceable.
When you label yourself this way, you immediately become:
⚠️ One of a million other people offering the same service
⚠️ Forced to compete on price (which means you’ll always undercharge)
⚠️ Overlooked by clients who don’t see why you’re different
And if you’re competing only on price, you lose—because there will always be someone willing to do it cheaper.
The solution? Stop selling a service—start selling a transformation.
How to Position Yourself as the Expert
If people don’t see you as the obvious choice, they won’t buy from you.
Positioning means you stop being just another vendor and instead become the go-to expert for solving a specific problem.
Here’s how:
1. Stop Selling the “What” and Sell the “Why”
People don’t buy services—they buy solutions to their problems.
🔹 Bad Offer: “I do business videos for local companies.”
🔹 Great Offer: “I help service-based businesses double their inbound leads with high-converting video content.”
See the difference?
The second offer speaks directly to a pain point (not getting leads) and a desired result (doubling inbound leads).
When you position yourself as the expert in solving a specific problem, people stop comparing you to every other videographer—they see you as the best solution to their problem.
2. Your Best Customers Are Past Versions of Yourself
The easiest way to create an offer that resonates is to think about:
✅ What struggles YOU faced in the past
✅ What problems YOU had to solve
✅ What skills YOU mastered to overcome them
Because someone else is going through the exact same struggle—and they are willing to pay you to help them solve it faster.
💡 Example:
If you were once a struggling photographer who couldn’t book clients, and then you figured out a marketing system that gets consistent bookings—you now have an offer to sell.
“I help beginner photographers go from zero clients to fully booked in 90 days.”
This is way more valuable than just saying:
“I do photography coaching.”
3. Your Offer Should Be So Specific, It Excludes People
Most people are afraid to narrow their niche because they think it will limit their customers.
🚫 Big mistake.
The more specific you are, the easier it is for your ideal clients to know you’re the perfect fit.
❌ Weak Offer: “I help people lose weight.”
✅ Strong Offer: “I help busy moms lose 15 pounds in 90 days without giving up their favorite foods.”
The second offer is:
🔥 Crystal clear on who it’s for (busy moms)
🔥 Specific on the result (15 pounds in 90 days)
🔥 Addresses a pain point (without giving up favorite foods)
This type of offer attracts the right people and repels the wrong ones—which means you get better clients, charge higher prices, and close deals faster.
How to Structure an Irresistible Offer
Every high-value offer follows this simple structure:
“I help [specific person] overcome [specific problem] with [specific solution] in [specific timeframe].”
Examples:
📸 Photographer Offer:
“I help beginner photographers go from zero clients to fully booked in 90 days.”
🏋️ Fitness Coach Offer:
“I help busy moms lose 15 pounds in 90 days without giving up their favorite foods.”
💼 Marketing Consultant Offer:
“I help small business owners get 30+ inbound leads per month using organic Instagram marketing.”
When your offer is this clear, people immediately know:
✅ Who you help
✅ What problem you solve
✅ Why you’re the right person to solve it
Why People Will Pay You More for a Specific Solution
Think about it.
Let’s say you need a tooth pulled.
Would you rather:
🦷 A general doctor who “also does teeth” (and takes 3 hours to do it)?
🦷 A specialist dentist who does it painlessly in 10 minutes?
You’d pay more for the expert who does it faster and better.
That’s why specific positioning = higher prices.
When people believe you’re the BEST person to solve their problem, price isn’t an issue.
They won’t compare you to generic competitors—they’ll just want YOU.
The 3 Levels of an Offer (How to Charge More)
You can sell your expertise at different levels:
1. Do-It-Yourself (Low Ticket: $25-$200)
🔹 E-books, templates, digital courses
🔹 The customer learns on their own
Example: A $49 photography marketing course.
2. Done-With-You (Mid-Ticket: $500-$2,000)
🔹 Group coaching, live training programs
🔹 You guide them, but they still have to do the work
Example: A $1,500 group coaching program for photographers.
3. Done-For-You (High Ticket: $3,000-$10,000+)
🔹 1-on-1 coaching, full service execution
🔹 You do everything for them, so they get faster results
Example: A $5,000 done-for-you lead generation system.
The closer people get to working with YOU directly, the more they’ll pay.
How to Charge More (Without Pushback)
If you want people to gladly pay you higher prices, your offer needs to give them a clear ROI.
How to Price Your Offer:
🔹 Aim for a 10:1 ROI (If they pay you $1,000, they should get at least $10,000 in value.)
🔹 If your offer can make them money, save them money, or save them years of trial & error—it’s worth more.
Final Thoughts: Your Offer = Your Business Lifeline
🚀 If you don’t have a clear, valuable offer, you’re just another service provider competing for scraps.
🚀 If you craft an irresistible offer that solves a painful, urgent problem—people will gladly pay you top dollar.
🚀 When you position yourself as the expert, you’ll never have to lower your prices or chase clients again.
💬 What’s your current offer? Drop it in the comments, and I’ll help you refine it! 👇
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