Project: Cast Hair Salon

Web Transformation: Empowering a Local Hair Salon Through Strategic Lifestyle Content

Overview:

We recently collaborated with a highly experienced hair stylist who had built a thriving referral-based career spanning two decades. In pursuit of his dream, he opened an impressive hair salon encompassing 5,000 square feet with 20 ft ceilings, boasting an exquisite interior and a sophisticated atmosphere.

However, the reality of managing a retail business brought forth challenges in terms of overhead costs such as rent, utilities, insurance, and employee payroll. Realizing the limitations of relying solely on foot traffic and existing referrals, our client sought a solution to attract a broader customer base, particularly online, aiming to establish themselves as the go-to choice for individuals searching for Hair Salon Services on Google.

To overcome this hurdle, we developed a comprehensive strategy to elevate their online presence and enhance customer acquisition, leveraging digital marketing techniques to position their salon at the forefront of online searches and establish a formidable web presence.

Our Approach:

During our assessment of his online presence, we discovered significant gaps in our client’s Google page, particularly the absence of crucial information such as interior photos of the salon. Despite investing substantially in the salon’s stunning interior design, it was not effectively showcased on Google. To address this, we proposed the inclusion of captivating interior photos on the Google page to entice a larger audience to visit.

Additionally, we advised our client to encourage every customer to leave a review, strategically placing a sign in the waiting area and incentivizing reviews with complimentary beverages. These measures aimed to enhance the salon’s visibility on Google, resulting in higher rankings within search results.

To provide potential customers with a comprehensive understanding of the salon’s offerings, we recommended listing services for hair cutting, styling, and pricing. Furthermore, we seized the opportunity to optimize our client’s Google Maps listing by adding a virtual 3D tour of the salon. This addition not only aligned with Google’s emphasis on this type of content but also granted potential customers an immersive preview of the salon’s ambiance prior to their arrival.

Web Production

As part of our strategy, we proposed updating the website and conducting a lifestyle production featuring local influencers to highlight the salon’s services and amenities. We carefully selected influencers who aligned with the target audience’s style and had them participate in a photoshoot and promo video, showcasing their experience at the salon. This approach aimed to enhance credibility and social proof for the salon’s capabilities.

By involving local influencers, we not only leveraged their stories to reach their followers but also encouraged them to leave reviews, creating an additional avenue for salon advertising. To engage potential influencers, we utilized Facebook groups, posting a digital bulletin that reached thousands of local models and actors within the Miami community. After assembling our cast, we developed a story outline and identified key features and moments to highlight in the promo video.

Conclusion

Within one week, we completed the editing process, resulting in a fresh and visually appealing website that showcased the salon’s capabilities, pricing, and provided potential customers with a glimpse into the salon experience. Crucially, we incorporated a clickable button for easy appointment scheduling. This successful production added to our accomplishments, boosting the salon’s overall marketing efforts.