The New Rules of Personal Branding: Why Documenting Your Journey is the Only Way to Win

If you’re asking yourself, “Why should I create content?” or “Who am I even making this for?”, you’re not alone.

I used to wonder the same thing. But once I understood the power of leverage, everything changed.

1. The Power of Leverage: Why Content Beats Networking

Before I went all-in on content, I used to do traditional networking.

• Buying tickets to events
• Spending money on food & drinks
• Shaking hands, handing out business cards
• Spending 3-4 hours talking to people

At the end of the night, maybe I talked to 20 people. Out of those, only 3-5 conversations were meaningful. And if I was lucky, one person might follow up.

One person.

And that one person might become a customer… in six months.

Meanwhile, I had to physically show up, spend time, and spend money—every single time.

Then I discovered content.

👉 Instead of talking to 20 people, my videos were being seen by 200, 2,000, 20,000, even 200,000+ people.
👉 Instead of spending money on events, I could sit at home, record a video, and post it for free.
👉 Instead of one conversation at a time, my content works 24/7, forever.

That’s the difference. Content scales.

Every post is an employee that never stops working.

2. The Instant Credibility Factor

When you meet someone in real life, what’s the first thing they ask?

👉 “So, what do you do?”

And every time, you have to explain yourself, prove yourself, justify why they should take you seriously.

With content, you don’t have to say a word.

They click your profile, see your videos, see your following, see your expertise—and within seconds, they know whether you’re worth their time.

Yes, follower count is a vanity metric, but it does create a perception of authority.

And it’s not just about numbers—it’s about your body of work.

• People can see what you’ve built.
• They can watch you in action.
• They can tell if you actually know what you’re talking about.

Content builds trust before you even meet someone.

3. Why I Chose a Personal Brand (And Not Just a Business Page)

I used to build Instagram accounts for businesses.

The problem? People only followed the business.

The moment I tried to pivot into something new, I lost all my momentum because the audience only cared about that one thing.

With a personal brand, people follow you—not just what you do today.

Think about Elon Musk.

• First, it was PayPal.
• Then Tesla.
• Then SpaceX.
• Now it’s AI, Neuralink, and beyond.

People follow him, no matter what he does.

That’s the power of a personal brand—it grows with you.

4. Why I’m Going All In on Content Creation

👉 Content is leverage. One video can reach 100,000+ people while you sleep.
👉 Content builds instant credibility. You don’t need to prove yourself—your work speaks for itself.
👉 Content scales your impact. Your message lives online forever and keeps working for you.
👉 Content future-proofs your brand. No matter what you do next, your audience follows you.

And ultimately?

👉 Content lets me share my journey, inspire others, and leave a digital legacy.

If you’re not documenting your journey yet, start now.

You won’t regret it. 🚀