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The Basics
Fundamentals and straightforward explanations for complex topics.
Your Website Won’t Magically Get You Customers – Here’s How to Actually Make It Work
The Biggest Misconceptions About Websites A website is not a magic button that prints money. It’s not enough to just have a website and expect leads to roll in automatically. Your website is a platform that organizes all of your information to qualify, attract, and...
Stop Renting Your Website – Own It! Why WordPress + Divi is the Smarter Choice for Your Business
When you invest in a website, it shouldn’t feel like renting—it should be something you own and control outright, just like any other business asset. That’s why we exclusively build websites on WordPress using the Divi theme, giving you the best combination of...
The No-Nonsense Guide to Getting Your Website Built Right
If you're a service business owner—whether you're a locksmith, contractor, or any other local pro—you already know your website is one of your most powerful tools. But getting a site built (or rebuilt) can feel like a headache. Too many moving parts, too much tech...
Web Hosting & Domains Explained: How They Work (With an RV Analogy)
Web Hosting & Domains Explained: How They Work (With an RV Analogy) If you’re confused about web hosting and domains, don’t worry—you’re not alone. Let’s break it down as simply as possible using an easy-to-understand analogy. Think of Your Website Like an RV You...
Tutorials
No More Overwhelm – Systems and Tools to Streamline Your Workflow and Save Time.
How to Edit a High-Converting Lead Magnet Promo Video (Step-by-Step Guide)
If you're trying to generate leads, build your email list, or sell a product, you need a high-converting lead magnet video. This type of video does three things:✅ Captures attention immediately✅ Addresses a major pain point of your audience✅ Presents your free...
How to Create Content When You Have Nothing: A Step-by-Step Guide to Consistency & Momentum
Some days, you just don’t have it in you. You're busy. You’re drained. You’re uninspired. But if you're serious about growing your brand, business, or social media presence, consistency is non-negotiable. So, what do you do when it's 11:39 PM and you haven’t created a...
Mastering CapCut Pro: The Ultimate Keyboard Shortcuts Guide to Skyrocket Your Editing Speed
If you're spending hours editing videos, clicking around, dragging your mouse, and manually trimming clips, you’re doing it wrong. What if I told you that you could cut your editing time in half—maybe even down to 15 minutes—just by using the right keyboard shortcuts?...
The Ultimate File Management System for Creators & Digital Professionals
If you’re working in any digital field—whether it's video production, photography, content creation, or any form of digital work—you need a file management system that keeps everything organized, easy to access, and safe from accidental loss. Without a structured file...
Video Editing Fundamentals: The No-BS Guide to Faster, Better Edits
Let’s cut to the chase. If you want to edit videos fast, clean, and professional, you need to focus on fundamentals, not fancy effects. I've been in this game for over 20 years—editing everything from weddings, business promos, social media content, commercials, viral...
Content Strategy
Create Content That Converts – Master Storytelling, Engagement, and Viral Growth.
Mastering Content Scripting: The No-BS Guide to Structuring Your Videos for Maximum Engagement
Creating content is 80% strategy and 20% execution. The biggest mistake people make? Jumping straight into shooting without a plan. If you’ve ever hit record, started rambling, and ended up with a long, messy, unfocused video—this is for you. I’m breaking down...
Mastering iPhone Video Shooting: The No-BS Guide to Capturing High-Quality Content
Forget the fancy cameras. Your iPhone is all you need to create high-quality content that looks professional without the headache of expensive equipment or complicated setups. I've spent over a decade in media production, shooting with high-end cameras, stabilizers,...
Mastering Instagram Video Editing: The No-BS Guide to Streamlining Your Workflow
Most people overcomplicate video editing. They spend hours trying to perfect clips that honestly don’t need to be that polished. The truth? Editing should be simple, fast, and efficient—not a giant time sink that keeps you from actually creating. That’s what this...
The Instagram Growth Blueprint: Technical Skills That Actually Matter
You’ve got the strategy. You understand branding. You’ve heard me talk about content structure. But now, let’s get real—how do you actually make the damn content? How do you optimize Instagram for growth, reach, and actual results? This is the technical side of...
The Three Types of Content That Will Grow Your Brand (Without Overcomplicating It)
Creating content for your brand doesn’t have to be overwhelming. You don’t need fancy equipment, high-end production, or hours of scripting. Instead, you can simplify everything by focusing on just three types of posts that are proven to work. In this post, we’re...
How to Create Powerful Non-Talking Content That Engages and Converts
Not everyone loves being on camera. Some people freeze up, overthink every word, or just straight-up hate talking to a lens. But guess what? You don’t have to talk on camera to create compelling content. Enter screen caption content—a simple yet highly effective...
The Ultimate Guide to Creating Engaging Vlog-Style Content (Even If You Hate Being on Camera)
In today’s world, content is king, but not everyone wants to be front and center talking to a camera. Some people hate the idea of being on video. Others just feel awkward or don’t know what to say. Good news: You don’t have to show your face to create engaging,...
How to Stay Consistent With Content Creation (Even When It Feels Hard)
Getting started with content creation can feel overwhelming. Whether you're launching a new brand, documenting your journey, or trying to post consistently, it’s easy to get caught up in perfectionism or feel like you’re “falling behind.” But here’s the truth: The...
How My Wife Went from 300 Views to 40K in 5 Days (And How You Can Too!)
If you’ve been struggling with getting on camera, posting consistently, or figuring out how to document your journey—this is for you. In just one week, we’ve seen people in our community go from nervous and hesitant to confidently creating and posting daily content....
The 3 Content Pillars That Will Make Your Brand Unstoppable
If you want to build a brand that attracts the right audience and repels the wrong one, you need content pillars. These are the core types of content that give your page depth, personality, and credibility—so you don’t come off as some one-dimensional, boring business...
The Ultimate Guide to Effortless Content Creation: How to Build a Personal Brand Without Overthinking It
Creating content for social media is overwhelming for most people. You sit down, try to record a video, and suddenly you have no idea what to say. Or worse—you post, and it gets 200 views and no engagement. Sound familiar? The problem isn't that you're bad at content....
Content Strategy: How to Structure Your Message for Maximum Impact
You’ve got a story, an offer, and a brand identity—but now, how do you get people to actually pay attention? This is where content strategy comes in. We previously covered brand strategy, your discovery process, your positioning, and how to tap into your own...
Stop Searching for Content Ideas—The Best Ideas Are Already in Your Head
One of the biggest mistakes I see people make—one that even I used to recommend—is researching content ideas. You know the drill: Find successful creators in your niche. See what’s working for them. Try to replicate it. Sounds smart, right? It works to an extent—but...
Why Copying Other People Is Killing Your Content (And What to Do Instead)
If you’re trying to grow on social media by modeling other people’s content, you’re shooting yourself in the foot. Copying—even if it’s unintentional—destroys everything that makes you unique. Your voice, your style, your story—it all gets watered down when you mimic...
How to Structure Your Content for Maximum Engagement
Most people suck at structuring their content. They start talking without a plan, ramble on, and lose their audience in the first 3 seconds. Here’s the reality: People don’t care about you. They care about what’s in it for them. If your video doesn’t hook them...
How to Hook Your Audience and Keep Them Watching – The Right Way
Most people make one major mistake when creating content: They take too long to get to the point. They start with random backstory, too many details, and by the time they get to the good part, the viewer is already gone. This is why most videos don’t perform well. If...
The Science Behind Crafting Powerful Hooks That Grab Attention Instantly
If you’ve ever struggled to make people stop scrolling and actually pay attention to your content, you’re missing one critical element: a powerful hook. Most people think a good hook is just some catchy line. It’s not. A great hook makes people feel like you’re inside...
How to Create Engaging Content That Converts: A Simple Structure for Success
If you’ve been struggling to make high-impact content that grabs attention, keeps people engaged, and actually gets leads, you’re probably missing one key thing: structure. Too many people just hit record, ramble on, and hope for the best. That’s why their content...
The Power of Storytelling in Your Content Marketing Strategy
Most people struggle with content because they overcomplicate it. They think they need fancy production, expert-level scripting, and viral hooks. The truth? Good content is just good storytelling. If you can structure your message like a story, people will watch,...
The Content Marketing System That Actually Works (Without Overcomplicating Everything)
Let’s be real—creating content can feel like a full-time job before you even see results. 🔹 You spend hours planning, scripting, and researching.🔹 You stress about lighting, cameras, and editing.🔹 You try to sound smart, professional, and polished.🔹 You finally post a...
Perfection Is the Enemy: Why Copying Others Will Kill Your Content
If you're obsessing over perfection, you're already losing. Too many people get stuck watching other creators, influencers, and competitors—thinking, “If I could just make content like them, I’d blow up.” 🚨 Wrong. What you don’t realize is that the people you’re...
Product Content Strategy for E-Commerce Brands
E-commerce brands live and die by their content strategy. If your content doesn’t clearly showcase why your product is worth buying, it doesn’t matter how great your website is or how much you spend on ads—you won’t sell. I’ve been in the media industry for nearly 10...
The Problem with Overly Produced Content (And What Works Instead)
Most brands and creators assume more production = better content. They hire marketing agencies, overanalyze their audience, script every line, and spend thousands on professional video shoots. Then they post it. And nothing happens. Crickets. Why? Because overly...
Why Nobody Cares About Your Story (Yet)
Let’s be real—nobody cares about your story. One of my favorite quotes comes from Myron Golden: “Even your mama. She was there, and she don’t care about your story.” Harsh? Maybe. But it’s the truth. You see big influencers sharing their struggles, their upbringing,...
How to Unlock Your Creativity and Go Viral on Instagram
Ever feel stuck trying to create content on Instagram or social media? You see people doing silly, random things, and somehow, they go viral. Meanwhile, you try something, and it flops—maybe even embarrassingly so. Your dad calls, asking what the hell you’re doing,...
Are You Shadowbanned on Instagram? (Or Does Your Content Just Suck?)
If you’re posting and getting zero reach, no engagement, and barely any views, you might be wondering: 👉 “Am I shadowbanned?” Short answer? Probably not. More likely? Your content just isn’t good enough yet. How to Tell If You’re Actually Shadowbanned A shadowban...
How Do You Know If Your Content Idea Is Good? You Don’t.
One of the biggest mistakes new creators make is overthinking whether their content idea is "good enough" before they even start. Here’s the truth: You don’t know. Nobody does. 1. Stop Trying to Predict What Will Work I've had ideas I thought were amazing—but they...
How to Create Professional-Looking Content Without Overproducing It
A lot of people think they need expensive cameras, lighting setups, and studio-quality production to create "professional" content. But I’ve learned through experience—the more polished your content looks, the LESS engaging it tends to be. So if you’re documenting...
How to Measure the Success of Your Content on Instagram
A lot of new creators obsess over views, likes, and followers—but those aren’t the best way to measure success, especially when you’re starting out. So, how do you really know if your content is working? Let’s break it down. 1. Early Stages: The Algorithm Needs to...
How to Find Your Voice as a Content Creator
One of the most important aspects of creating content is finding your voice. Your voice is what makes your content authentic, relatable, and engaging. It’s how you connect with your audience, build trust, and make people feel something when they watch your videos. But...
How Often Should You Record Content? Finding a Sustainable Workflow
One of the most common questions I get is: "How often should I record content?" The short answer? Every day—at first. If you’re in the early stages of your content journey, you need to build momentum, develop skills, and create consistency. Once you start seeing what...
How to Analyze and Study Content That Works on Instagram
One of the most common questions I get is: How do you study content? How do you analyze and figure out what works? If you’re trying to grow your personal brand or document your journey on Instagram, you don’t need to reinvent the wheel—you just need to study what’s...
The No-BS Guide to Real Engagement on Instagram
Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
Content Marketing for Dummies: The No-Fluff Guide to What Actually Works
Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...
Understanding Instagram: The TV Network Model That Changes Everything
Ever feel like Instagram makes no sense? Posting random content, getting no traction, and feeling stuck? In this video, I break down how Instagram actually works using a simple TV network analogy that finally makes everything click. 📺 Instagram = A TV Network Your...
Stop Overthinking Instagram—Post 100 Times and Figure It Out
You want to grow on Instagram? Here’s the cold, hard truth: You need to post 100 times. Not 10, not 20—100. That’s the number it takes to stop sucking, get a feel for the platform, and actually become decent at content. Not great. Not pro. Just decent. Why 100 Posts?...
Instagram Storytelling 101: The Secret to Creating Relatable Content
Let’s talk about storytelling—the one skill that will make or break your Instagram content. This is what separates forgettable posts from content that connects, engages, and actually grows your audience. But here’s the problem—most people have no idea how to tell a...
How to Avoid Content Burnout Before It Kills Your Growth
Content burnout is real. It happens to all of us. One minute, you’re on fire—pumping out reels, growing your account, feeling unstoppable. The next? You’re staring at your phone, dreading the idea of making another post. You feel drained, exhausted, and questioning...
Lazy Content: Why Most Creators Are Failing Right Now
Lazy content is everywhere. It’s an epidemic, especially in America. And if you’re guilty of it—don’t worry, we’re about to fix that. Because here’s the deal: lazy content is killing your growth. It’s the reason your Instagram reels aren’t getting views. It’s why your...
How to 10X Your Reels – The No-BS Guide to Better Instagram Content
If you want to blow up on Instagram, the first thing you need to do is cut the fluff. No more boring intros. No more rambling. No more “Hi, my name is…” nonsense. Nobody cares. They’re scrolling at 100 miles per hour, and if you don’t grab them instantly, they’re...
How to Create Authentic Content for Social Media Without Scripts
If you want to create authentic, engaging, and natural content for social media—especially if you're in real estate, sales, or personal branding—stop scripting every word. Yes, you heard that right. Throw your scripts in the garbage. The problem with rigid scripts...
Why Shooting on an iPhone is Holding You Back as a Photographer/Videographer
So, you want to make money with a camera? Shoot professional photos and videos? Build a real career in this industry? And you keep hearing: “Just use an iPhone, it does everything you need!” I get it. The iPhone looks amazing, has insane stabilization, and...
10 Mistakes You’re Making with Your Content (And How to Fix Them)
Creating content is an essential part of any digital marketing strategy. However, many people encounter challenges that can hinder the content creation process. From writer's block to technical difficulties, there are many hurdles to overcome when creating quality...
DJI Air 2s: The Ultimate Real Estate Drone for 2023
Looking for the ultimate real estate drone for 2023 that will help take your photography and videography to the next level? Look no further than the DJI Air 2s. With its lightweight design, long battery life, impressive video quality, and 6K flexibility in editing and...
Top Six Content Marketing Myths DEBUNKED! + Q&A Session
In today's digital age, content marketing has become an essential aspect of any business strategy. It involves creating valuable and relevant content to attract and engage a target audience and ultimately drive customer action. However, there are many misconceptions...
Brand Strategy
Build a Brand That Stands Out – Position Yourself as the Go-To Expert in Your Industry.
Mastering Social Media Growth: The Power of Self-Awareness and Micro Improvements
Let’s be real—most people fail on social media because they refuse to adapt. I’ve met so many creators who post the same type of content, in the same format, with the same mistakes—every single day—for months, even years. Then they complain: "Mike, I’ve been...
The Root of Your Content Struggles: Why You Need a Solid Foundation
If you're struggling with content creation—feeling lost, overwhelmed, or second-guessing yourself every time you hit record—it’s not because you lack creativity. It’s not because you’re bad on camera. It’s not because you don’t have enough time. It’s because you don’t...
Uncovering Your Brand: The Power of Discovery and the Hero’s Journey
If you’ve ever felt lost trying to define your brand, attract the right audience, or figure out how to communicate your story, it all comes down to one simple but crucial concept: Discovery. Discovery is the process of understanding who you are, what journey you’ve...
Brand Identity: The Key to Building Trust & Recognition Online
When people see your brand online, what do they think?Does it look professional, consistent, and trustworthy—or is it a scattered mess? Brand identity is all about how you present yourself online—your visual presence, your messaging, and your consistency across all...
Effortless Content Marketing: A No-BS System for Entrepreneurs Who Want Results
Most content creation advice is built for influencers—not business owners. This system? It’s built for entrepreneurs who don’t have time to waste. No fancy cameras. No expensive editors. No hours spent on content planning. Just a simple, repeatable process that helps...
Why Most People Fail at Content—and How to Avoid Their Mistakes
Let’s be real—if you’ve tried creating content, you’ve probably hit at least one of these roadblocks: ✅ You don’t know what to post—so you overthink everything.✅ You feel like nobody cares—so you hesitate to put yourself out there.✅ You copy what’s already working—but...
Mastering the Mindset for Content Creation: Ignore the Noise & Stay the Course
One of the biggest reasons people fail at content creation isn’t lack of skill or strategy—it’s mindset. They start off excited, post for a few weeks, don’t see immediate results, and quit. Why? Because they had the wrong expectations from the start. If you’re going...
Stop Consuming, Start Producing: The Mindset Shift for Content Creators
Most people approach social media as consumers—scrolling endlessly, getting dopamine hits, and wasting time. But if you’re serious about building your brand, that has to change. The moment you decide to create content, you’re no longer just a consumer—you’re a...
Personal Brand Structure: The No-BS Guide
If you’re trying to build a personal brand that generates full-time income—where people come to you because they like you, trust you, and want what you offer—then you need to structure it right. I’ve been in business for years, running service-based Instagram...
How Documenting My Journey on Instagram Changed Everything
When I started my Instagram journey, I had 500 followers and terrible videos. Seriously—just me talking to the camera, long-winded, and visually boring. I wanted to get better. Not just at making videos, but at building something real. Fast forward a few months, and I...
Should You Have Multiple Instagram Accounts? (Personal vs. Business)
A common question new creators and entrepreneurs ask: “Should I have a separate Instagram account for my business, or should I just use my personal account?” Short answer? No. Here’s why starting with a personal brand is the smarter move. 1. People Follow People, Not...
Is Paying for a Blue Check Mark on Instagram & Facebook Worth It? Here’s the Truth
The Meta Verified blue check mark—should you pay for it? Short answer: No. Here’s why it’s a complete waste of money, a fugazi flex, and does absolutely nothing for most people. 1. The “Premium Support” is a Joke When Meta first launched the paid verification service,...
Should You Repost Your Content on Multiple Social Media Platforms? Here’s the Smart Approach
If you’re thinking about boosting your Reels because you’re not getting enough views, likes, or engagement—don’t do it. I’ve wasted thousands of dollars on this mistake, and I’ll tell you exactly why it doesn’t work. 1. Boosting Doesn’t Fix Bad Content If your content...
Should You Boost Your Instagram Reels? Why It’s a Total Waste of Money
If you’re thinking about boosting your Reels because you’re not getting enough views, likes, or engagement—don’t do it. I’ve wasted thousands of dollars on this mistake, and I’ll tell you exactly why it doesn’t work. 1. Boosting Doesn’t Fix Bad Content If your content...
Why Buying Followers & Engagement Will Destroy Your Brand (And Your Algorithm)
If you’re even considering buying followers, likes, or comments—stop right now. It’s a terrible idea, and here’s why. 1. It Makes You Look Like a Fugazi Nobody is fooled by fake followers. If you have 20,000 followers but your reels only get 200 views and 10 likes, it...
How to Push Through Self-Doubt & Stay Consistent
Starting as a content creator? The biggest challenge isn’t the algorithm, the gear, or even the competition—it’s you. Your mind will sabotage you. You’ll overthink, compare, hesitate, and find every excuse to not hit ‘post.’ But the difference between those who...
The New Rules of Personal Branding: Why Documenting Your Journey is the Only Way to Win
If you're asking yourself, "Why should I create content?" or "Who am I even making this for?", you’re not alone. I used to wonder the same thing. But once I understood the power of leverage, everything changed. 1. The Power of Leverage: Why Content Beats Networking...
Why Building a Personal Brand is the Ultimate Leverage for Success
If you're asking yourself, "Why should I create content?" or "Who am I even making this for?", you’re not alone. I used to wonder the same thing. But once I understood the power of leverage, everything changed. 1. The Power of Leverage: Why Content Beats Networking...
From Zero to YouTube Success: How Marwan Barakat Built a Powerful Brand
Let’s talk about real content creation. No gimmicks, no shortcuts—just strategy, effort, and long-term vision. I sat down with Marwan Barakat, an entrepreneur who built a successful e-commerce brand and launched a thriving YouTube channel in less than a year—without...
Stop Using Instagram Growth Gimmicks – Here’s Why They Suck
You ever get a random person liking 10 of your posts out of nowhere? Then a day later, they slide into your DMs telling you how much they “love your work” before hitting you with a sales pitch? Yeah, we’ve all seen it. It’s the same recycled BS—some digital marketer,...
The Skill-Value Matrix: How to Cut Through the Noise and Find Your Focus
Feeling overwhelmed? Got too many skills, too many ideas, and no clue which direction to take? You’re not alone. If you're someone who's trying to build something online—whether it’s a brand, a service, or a product—but you keep hitting analysis paralysis, this is for...
Personal Brand vs. Business Brand: Which One Should You Build?
Should you focus on building a personal brand or a business brand? It’s one of the biggest questions people face when stepping into social media, marketing, or entrepreneurship. There’s no right or wrong answer, but after years of running both business pages and...
The Truth About “You Are the Niche” – Why This Advice is Keeping You Stuck on Instagram
There’s a piece of advice floating around in the personal brand and Instagram growth space that goes like this: “You are the niche.” Sounds great, right? Post whatever you like, share your journey, talk about your interests, and somehow, magically, you’ll grow an...
Viral Followers vs. Quality Followers: The Hard Lesson I Learned
If you’ve ever gone viral on Instagram, you know the high. The likes, the comments, the follower count shooting through the roof. It feels amazing. But let me tell you from firsthand experience—it can be a curse if you don’t get the right followers. At the start of...
How to Niche Down Without Overcomplicating It
If you’ve ever struggled with the concept of niching down, trust me—you’re not alone. For years, I heard every guru scream, “You gotta find your niche!” But what does that even mean? Every time I heard someone explain it, it felt vague, confusing, and honestly—kind of...
Business Strategy
Stop Guessing, Start Scaling – Proven Strategies to Get Paid and Grow Your Business.
How to Reverse-Engineer Your Goals and Get Real Results
If you don’t know your numbers, you’re flying blind. A lot of people say, “I know I need to post more” or “I need to talk to more people,” but they have no clue how much effort it actually takes to hit their goals. That’s a problem. When you don’t know the exact...
Crafting Your Offer: How to Stand Out & Get Paid What You’re Worth
If you’ve been struggling to sell your services, constantly competing on price, and feeling like you’re just another generic option in your industry, this is the most important lesson you’ll read today. You don’t have a pricing problem.You have a positioning problem....
How to Turn Your Instagram Reels into a $10K Revenue Machine (Without Wasting Time)
Most people create content without a plan. They throw up a bunch of Reels, hope for views, and pray that something converts. That’s why their content isn’t making them any money. You need a system. A way to measure your content’s performance and reverse engineer your...
Why Content Marketing is the Most Powerful Tool for Entrepreneurs
Most business owners are stuck in outdated marketing tactics. Networking events. Cold outreach. Running paid ads that barely break even. But what if you could reach thousands of people effortlessly—without leaving your home? That’s exactly what content marketing does....
The Biggest Mistakes I Made as a Course Creator (So You Don’t Have To)
If you’re thinking about creating a course or digital product to sell online, pay close attention—because I wasted months of my time and over $1,000 making mistakes that could have been avoided. If you want to build and sell a course the right way, learn from my...
How to Get Paid as a Creative Professional
Making a living as a creative professional isn’t just about talent—it’s about knowing how to get paid and making sure clients respect your work. I’ve been in the media business for almost a decade. I’ve worked every role—actor, production assistant, camera operator,...
Why I Ditched Networking Events and Doubled Down on Social Media Engagement
For years, I did what every business owner and entrepreneur was told to do—I went to networking events. You dress up, print business cards, pay to get in, buy drinks, maybe even dinner, and then spend the night shaking hands and making small talk. And after all that?...
Why Working for Exposure is a Waste of Time (And When It’s Actually Worth It)
Let’s talk about working for exposure—one of the biggest traps new creators fall into. You’re trying to build your career, get your name out there, and some big influencer or brand hits you up with an “opportunity.” “We don’t have a budget, but we can offer exposure!”...
How Much Should You Charge as a New Content Creator? No BS Guide
If you’re starting out as a content creator—whether you take photos, shoot videos, design websites, or create graphics—you’re probably wondering, "How much should I charge?" You want to make more money. You want to charge more than what you earned at your last job...
The Truth About Value Pricing (And Why You’re Not Ready for It Yet)
If you’re a photographer, videographer, web designer, or any kind of creative in the media industry, you’ve probably been told a million times that you should be “value pricing.” Charge based on value. Get paid what you’re worth. Raise your prices. And yeah, that...
How to Price Your Real Estate Photography & Videography Services the Right Way
Tired of agents nickel-and-diming you on price?Struggling to get paid what you're worth? If you’ve been in the real estate media business for any length of time, you’ve probably run into endless pricing negotiations—agents trying to lowball you, asking for discounts,...
How to Price Your Real Estate Photography Services (Without Leaving Money on the Table)
If you're a real estate photographer, figuring out how to price your services is one of the biggest challenges you'll face. Charge too much, and clients will look elsewhere. Charge too little, and you’ll work yourself to death for pennies. Chances are, you’ve probably...
How to Prepare for a Smooth Real Estate Photography Shoot: A Step-by-Step Guide
Want your real estate photos to look top-tier and attract serious buyers?A great shoot doesn’t just depend on the photographer—it depends on how well the space is prepped. In this guide, I’ll walk you through how to prepare any home or apartment for a real estate...
The Truth About Premium Services: Why Quality Alone Won’t Make You Stand Out
Are you a creative professional trying to charge more, get paid what you're worth, and finally break into premium-level pricing? If you think better quality is what defines a premium service, you’re making the same mistake I did. After reading Level Up by Alvaro...
Why Offering Real Estate Photography & Video on Commission is a Terrible Idea
So, a big-shot real estate broker tells you: 💰 “I love your work! Let’s partner up, and I’ll pay you a commission once the property sells. We’ll both make millions!” Sounds tempting, right? Huge potential payout, big opportunity, maybe even a dream project. 🚨 STOP. 🚨...
Achieving Success on Pond5: Lessons and Strategies for Selling Stock Footage
Ready to turn your passion for photography or videography into a lucrative source of passive income?Don't miss out on my top tips and hard-earned lessons from my first year on Pond5! In this article, I'll reveal how I earned $4,683.32 by consistently uploading 4,640...
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