Why Nobody Cares About Your Story (Yet)

Let’s be real—nobody cares about your story.

One of my favorite quotes comes from Myron Golden:

“Even your mama. She was there, and she don’t care about your story.”

Harsh? Maybe. But it’s the truth.

You see big influencers sharing their struggles, their upbringing, their failures, and somehow they get millions of people to listen. But when you post about your journey—your struggles, your breakthrough—nobody gives a damn. Worse, it feels cringe.

Why? Why do they get attention while you get ignored?

I’ve wondered this for a while, but now I get it. Let me break it down.

Your Story Isn’t Special

This is the hard truth: Your story has already been told.

We’re in 2024, not 2012. Back in the day, social media was new. People weren’t used to hearing the same “rags to riches” or “struggle to success” stories. But now? There are millions of creators out there.

• Grew up poor? So did thousands of others.
• Had a tough childhood? Same.
• Worked your ass off and made it? Good for you.

Your story might be personal to you, but to the internet, it’s just another repeat.

And that’s why, when you start posting your story, people scroll right past.

Why Big Influencers Can Share Their Story (And You Can’t)

If your favorite influencers weren’t leading with their story when they started, why do they do it now? Simple.

They earned the right to share it.

Go look back at Gary Vee, Alex Hormozi, Grant Cardone, Iman Gadzhi—all the big names. Their first posts weren’t about themselves. They weren’t telling deep life stories about their childhood struggles.

What were they doing?

Giving value. A LOT of it.

They were teaching. They were helping people. They were demonstrating expertise.

Sure, they might have used pieces of their personal experiences, but only to make a point.

• They didn’t ramble about their childhood.
• They didn’t give a play-by-play of their struggles.
• They only shared personal moments to teach something useful.

And once they established credibility—once people trusted them—then, and only then, did they start sharing more about themselves.

Because now? People actually care.

What You Should Do Instead

If you’re just starting out, here’s the game plan:

1. Stop Talking About Yourself

Nobody cares about you. They care about what you can do for them.

Instead of posting about your struggles, focus on helping people solve a problem.

2. Use Your Story to Teach, Not to Vent

Your life experiences can be valuable—but only if they make a point.

• Instead of “I struggled with X and it was hard,” say,“I used to do X wrong, then I figured out Y, and it changed everything. Here’s how you can do it too.”

Big difference. One is self-indulgent. The other is useful.

3. Give Relentlessly

Your new account needs to be hyper-focused on providing value.

Teach, explain, demonstrate. Whatever your niche is, give people actionable insights. The more value you put out, the faster people start paying attention.

4. Build Trust First, Then Get Personal

Once you prove yourself—once people see that your advice actually works—then you can start sharing your personal side.

At that point, you’re not just telling your story to get attention. You’re segmenting your audience.

How Influencers Use Personal Content to Segment Their Audience

Now, let’s look at why big names actually share personal stories.

1. They Use It to Attract the Right People

Once they have a large audience, they filter that audience by sharing more personal views.

Example:

• Ryan Pineda talks about real estate, but then he starts sharing about his faith and values.
• Grant Cardone built his empire, and now he’s openly political.
• Alex Hormozi stays mostly business-focused, but he subtly talks about his lifestyle and work ethic.

They’re not just sharing for the sake of it. They’re weeding out the people who don’t align with them and pulling in the ones who do.

2. They Use It to Sell New Offers

Let’s say an influencer built their brand around real estate.

Now they want to launch a program for teenagers. Instead of saying, “Hey teens, buy this,” they start talking about their teenage years, the struggles they faced, and the lessons they learned.

Why? Because now young people relate to them.

Their personal story isn’t just storytelling—it’s a strategic way to attract the right buyers.

The Danger of Being Polarizing Too Early

Being polarizing can be a great way to stand out. But if you’re new, it’s risky.

If you post strong opinions when nobody knows you yet, it can go two ways:

• Best case scenario: You attract a loyal following.
• Worst case scenario: You get ignored—or worse, hated.

If you’re not ready for the backlash, it can crush your motivation.

Instead, earn credibility first. Once you have an audience, then you can afford to repel people.

Final Thoughts: What Actually Works

1. In the beginning, keep it 100% about VALUE.
2. If you share personal stories, make sure they TEACH something.
3. Focus on credibility first, personal branding second.
4. Once you have an audience, use personal content to attract the right people.
5. Don’t be polarizing too early—it’s a gamble unless you’re ready for the consequences.

Your story can be powerful. But only when people already care about what you have to say.

So earn that attention first. Then tell your story when it actually matters.

That’s the game. Now go execute.