by Michael Shatravka | May 5, 2024 | Brand Strategy
Let’s be real—most people fail on social media because they refuse to adapt. I’ve met so many creators who post the same type of content, in the same format, with the same mistakes—every single day—for months, even years. Then they complain: “Mike, I’ve been...
by Michael Shatravka | May 5, 2024 | Content Strategy
Creating content is 80% strategy and 20% execution. The biggest mistake people make? Jumping straight into shooting without a plan. If you’ve ever hit record, started rambling, and ended up with a long, messy, unfocused video—this is for you. I’m breaking down...
by Michael Shatravka | May 5, 2024 | Content Strategy
Forget the fancy cameras. Your iPhone is all you need to create high-quality content that looks professional without the headache of expensive equipment or complicated setups. I’ve spent over a decade in media production, shooting with high-end cameras,...
by Michael Shatravka | May 5, 2024 | Content Strategy
Most people overcomplicate video editing. They spend hours trying to perfect clips that honestly don’t need to be that polished. The truth? Editing should be simple, fast, and efficient—not a giant time sink that keeps you from actually creating. That’s what this...
by Michael Shatravka | May 5, 2024 | Content Strategy
You’ve got the strategy. You understand branding. You’ve heard me talk about content structure. But now, let’s get real—how do you actually make the damn content? How do you optimize Instagram for growth, reach, and actual results? This is the technical side of...
