by Michael Shatravka | May 5, 2024 | Business Strategy
If you’ve been struggling to sell your services, constantly competing on price, and feeling like you’re just another generic option in your industry, this is the most important lesson you’ll read today. You don’t have a pricing problem.You have a positioning problem....
by Michael Shatravka | May 5, 2024 | Brand Strategy
When people see your brand online, what do they think?Does it look professional, consistent, and trustworthy—or is it a scattered mess? Brand identity is all about how you present yourself online—your visual presence, your messaging, and your consistency across all...
by Michael Shatravka | May 5, 2024 | Content Strategy
You’ve got a story, an offer, and a brand identity—but now, how do you get people to actually pay attention? This is where content strategy comes in. We previously covered brand strategy, your discovery process, your positioning, and how to tap into your own...
by Michael Shatravka | May 5, 2024 | Content Strategy
One of the biggest mistakes I see people make—one that even I used to recommend—is researching content ideas. You know the drill: Find successful creators in your niche. See what’s working for them. Try to replicate it. Sounds smart, right? It works to an extent—but...
by Michael Shatravka | May 5, 2024 | Content Strategy
If you’re trying to grow on social media by modeling other people’s content, you’re shooting yourself in the foot. Copying—even if it’s unintentional—destroys everything that makes you unique. Your voice, your style, your story—it all gets watered down when you mimic...
