by Michael Shatravka | May 5, 2024 | Brand Strategy
If you’re struggling with content creation—feeling lost, overwhelmed, or second-guessing yourself every time you hit record—it’s not because you lack creativity. It’s not because you’re bad on camera. It’s not because you don’t have enough time. It’s because you...
by Michael Shatravka | May 5, 2024 | Brand Strategy
If you’ve ever felt lost trying to define your brand, attract the right audience, or figure out how to communicate your story, it all comes down to one simple but crucial concept: Discovery. Discovery is the process of understanding who you are, what journey you’ve...
by Michael Shatravka | May 5, 2024 | Business Strategy
If you’ve been struggling to sell your services, constantly competing on price, and feeling like you’re just another generic option in your industry, this is the most important lesson you’ll read today. You don’t have a pricing problem.You have a positioning problem....
by Michael Shatravka | May 5, 2024 | Brand Strategy
When people see your brand online, what do they think?Does it look professional, consistent, and trustworthy—or is it a scattered mess? Brand identity is all about how you present yourself online—your visual presence, your messaging, and your consistency across all...
by Michael Shatravka | May 5, 2024 | Content Strategy
You’ve got a story, an offer, and a brand identity—but now, how do you get people to actually pay attention? This is where content strategy comes in. We previously covered brand strategy, your discovery process, your positioning, and how to tap into your own...