by Michael Shatravka | May 5, 2024 | Content Strategy
Creating content is 80% strategy and 20% execution. The biggest mistake people make? Jumping straight into shooting without a plan. If you’ve ever hit record, started rambling, and ended up with a long, messy, unfocused video—this is for you. I’m breaking down...
by Michael Shatravka | May 5, 2024 | Content Strategy
Forget the fancy cameras. Your iPhone is all you need to create high-quality content that looks professional without the headache of expensive equipment or complicated setups. I’ve spent over a decade in media production, shooting with high-end cameras,...
by Michael Shatravka | May 5, 2024 | Content Strategy
Most people overcomplicate video editing. They spend hours trying to perfect clips that honestly don’t need to be that polished. The truth? Editing should be simple, fast, and efficient—not a giant time sink that keeps you from actually creating. That’s what this...
by Michael Shatravka | May 5, 2024 | Content Strategy
You’ve got the strategy. You understand branding. You’ve heard me talk about content structure. But now, let’s get real—how do you actually make the damn content? How do you optimize Instagram for growth, reach, and actual results? This is the technical side of...
by Michael Shatravka | May 5, 2024 | Content Strategy
Creating content for your brand doesn’t have to be overwhelming. You don’t need fancy equipment, high-end production, or hours of scripting. Instead, you can simplify everything by focusing on just three types of posts that are proven to work. In this post, we’re...
by Michael Shatravka | May 5, 2024 | Content Strategy
Not everyone loves being on camera. Some people freeze up, overthink every word, or just straight-up hate talking to a lens. But guess what? You don’t have to talk on camera to create compelling content. Enter screen caption content—a simple yet highly effective...
