The Vault

E-commerce brands live and die by their content strategy. If your content doesn’t clearly showcase why your product is worth buying, it doesn’t matter how great your website is or how much you spend on ads—you won’t sell. I’ve been in the media industry for nearly 10...

Most brands and creators assume more production = better content. They hire marketing agencies, overanalyze their audience, script every line, and spend thousands on professional video shoots. Then they post it. And nothing happens. Crickets. Why? Because overly...

Let’s be real—nobody cares about your story. One of my favorite quotes comes from Myron Golden: “Even your mama. She was there, and she don’t care about your story.” Harsh? Maybe. But it’s the truth. You see big influencers sharing their struggles, their upbringing,...

Ever feel stuck trying to create content on Instagram or social media? You see people doing silly, random things, and somehow, they go viral. Meanwhile, you try something, and it flops—maybe even embarrassingly so. Your dad calls, asking what the hell you’re doing,...

If you’re posting and getting zero reach, no engagement, and barely any views, you might be wondering: 👉 “Am I shadowbanned?” Short answer? Probably not. More likely? Your content just isn’t good enough yet. How to Tell If You’re Actually Shadowbanned A shadowban...

One of the biggest mistakes new creators make is overthinking whether their content idea is "good enough" before they even start. Here’s the truth: You don’t know. Nobody does. 1. Stop Trying to Predict What Will Work I've had ideas I thought were amazing—but they...

A lot of people think they need expensive cameras, lighting setups, and studio-quality production to create "professional" content. But I’ve learned through experience—the more polished your content looks, the LESS engaging it tends to be. So if you’re documenting...

A lot of new creators obsess over views, likes, and followers—but those aren’t the best way to measure success, especially when you’re starting out. So, how do you really know if your content is working? Let’s break it down. 1. Early Stages: The Algorithm Needs to...

One of the most important aspects of creating content is finding your voice. Your voice is what makes your content authentic, relatable, and engaging. It’s how you connect with your audience, build trust, and make people feel something when they watch your videos. But...

One of the most common questions I get is: "How often should I record content?" The short answer? Every day—at first. If you’re in the early stages of your content journey, you need to build momentum, develop skills, and create consistency. Once you start seeing what...

One of the most common questions I get is: How do you study content? How do you analyze and figure out what works? If you’re trying to grow your personal brand or document your journey on Instagram, you don’t need to reinvent the wheel—you just need to study what’s...

Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...

Content marketing is one of those buzzwords that gets thrown around a lot. But what does it actually mean? If you’ve ever heard industry jargon like “brand positioning,” “psychographics,” or “reaching your target audience” and felt like your brain shut down, don’t...

Ever feel like Instagram makes no sense? Posting random content, getting no traction, and feeling stuck? In this video, I break down how Instagram actually works using a simple TV network analogy that finally makes everything click. 📺 Instagram = A TV Network Your...

You want to grow on Instagram? Here’s the cold, hard truth: You need to post 100 times. Not 10, not 20—100. That’s the number it takes to stop sucking, get a feel for the platform, and actually become decent at content. Not great. Not pro. Just decent. Why 100 Posts?...

Let’s talk about storytelling—the one skill that will make or break your Instagram content. This is what separates forgettable posts from content that connects, engages, and actually grows your audience. But here’s the problem—most people have no idea how to tell a...

Content burnout is real. It happens to all of us. One minute, you’re on fire—pumping out reels, growing your account, feeling unstoppable. The next? You’re staring at your phone, dreading the idea of making another post. You feel drained, exhausted, and questioning...

Lazy content is everywhere. It’s an epidemic, especially in America. And if you’re guilty of it—don’t worry, we’re about to fix that. Because here’s the deal: lazy content is killing your growth. It’s the reason your Instagram reels aren’t getting views. It’s why your...

If you want to blow up on Instagram, the first thing you need to do is cut the fluff. No more boring intros. No more rambling. No more “Hi, my name is…” nonsense. Nobody cares. They’re scrolling at 100 miles per hour, and if you don’t grab them instantly, they’re...

If you want to create authentic, engaging, and natural content for social media—especially if you're in real estate, sales, or personal branding—stop scripting every word. Yes, you heard that right. Throw your scripts in the garbage. The problem with rigid scripts...

So, you want to make money with a camera? Shoot professional photos and videos? Build a real career in this industry? And you keep hearing: “Just use an iPhone, it does everything you need!” I get it. The iPhone looks amazing, has insane stabilization, and...

Creating content is an essential part of any digital marketing strategy. However, many people encounter challenges that can hinder the content creation process. From writer's block to technical difficulties, there are many hurdles to overcome when creating quality...

Looking for the ultimate real estate drone for 2023 that will help take your photography and videography to the next level? Look no further than the DJI Air 2s. With its lightweight design, long battery life, impressive video quality, and 6K flexibility in editing and...

In today's digital age, content marketing has become an essential aspect of any business strategy. It involves creating valuable and relevant content to attract and engage a target audience and ultimately drive customer action. However, there are many misconceptions...